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| TOURISM ECONOMIC AFFILIATION DEGREE NETWORK CHARACTERISTICS AND ITS IMPACTS FACTORS OF CROSS-BORDER TOURISM REGION: A CASE STUDY OF TAIHU-LAKE AREA |
| ZHANG Kai, YANG Xiao-zhong, ZHANG Wen-jing |
| College of Territorial Resources and Tourism, Anhui Normal University, Wuhu 241003, China |
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Abstract Taking Taihu-lake Area as the case, the authors utilized Gravity Model that modified to processing the collected related data, and got Tourism Economic Affiliation Degree. Based on social network theory, this study constructs social network evaluating indicator system of Tourism Economic Affiliation Degree economic contact. The results shows that: ① in terms of the network construct, the whole network of Taihu-lake is complex compared with the two sub-networks of Jiangsu and Zhejiang, showing that the more cross-border dimensions are, the more complex the network constructs, the greater difficulty of the cooperation is. This result can also be verified from the network density; ② as to the network degree (out-degree and in-degree), the value of the whole network is higher than the two sub-networks. It is proved that the higher crossborder dimension, the stronger ability of attracting foreign investment and external radiation in nodes; ③ the whole network cross-border shielding effect is significant of Taihu-lake Area, and the Intermediacy is high of the two sub-networks which corresponding has a strong willingness to cooperate. Further analysis revealed that regional tourism resource endowment, administrative boundary economy, institutional conditions for innovation, tourism planning and development, the tourism elements of the agglomeration and diffusion are important factors affecting the boundary effect, and Interaction and coupling of cross-border tourism areas and regional development is the inevitable trend of the future.
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Received: 26 July 2012
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2013, Vol. 28 
