西安国外旅游客源市场现状分析与拓展

doi:10.13959/j.issn.1003-2398.2001.02.021

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摘要稳定并扩大客源市场是西安旅游业发展的前提。根据国家旅游统计局与抽样调查资料,利用数理统计分析方法,对90年代西安国外客源市场的数量变化和主要客源市场现状进行分析,说明西安旅游业面临的机遇和挑战,得出以改善环境、丰富产品、树立品牌、扩大销售渠道等手段进一步开拓市场的策略。

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关键词 ：西安, 旅游, 客源市场, 拓展

Abstract：Stabilizing and expanding the tourist market is the prerequisite for the development of Xi'an tourism.According to the materials of National Tourist Bureau and spot investigation, by means of statistical analysis, the change of Xi'an international tourist quantity in the 1990's and the present situation of major tourist market are analyzed.Furthermore, the article refers to chances and challenges which Xi'an tourist market has to face in the future and gives the strategy of further market expansion, such as environment improving, product enriching, brand setting up, selling channels spreading, etc.

Key words： Xi'an tourism tourist market expansion

收稿日期: 2000-09-10

基金资助:

国家自然科学基金资助项目(49571027)

作者简介: 阎希娟(1974-),女,陕西西安人,陕西师范大学助教,硕士研究生,主要从事人文地理和旅游管理教学研究。

引用本文:

阎希娟. 西安国外旅游客源市场现状分析与拓展[J]. 人文地理, 2001, 16(2): 90-92,30. YAN Xi-juan. ANALYSIS ON THE PRESENT INTERNATIONAL TOURIST MARKET AND IT'S EXPANSION IN XI'AN. HUMAN GEOGRAPHY, 2001, 16(2): 90-92,30.

链接本文:

http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2001.02.021 或 http://rwdl.xisu.edu.cn/CN/Y2001/V16/I2/90