Abstract:The topic of this article is meetings, conventions, and exhibitions (MCE)industry. First, this article gives a brief introduction to the development of MCE in the world (including China), and recognizes MCE as a high-yield tourism item.How ever, it has not aroused enough emphasis in China yet.MCE has a brilliant prospect in China and is worthy of great effort to be developed.This article points out some of the most apparent restraints now existing in Chinese MCE industry, while giving suggestions on strategies which should be carried out during the development.
林翔, 李菊霞. 我国发展会展旅游业的前景及策略初探[J]. 人文地理, 2001, 16(3): 49-52.
LIN Xiang, LI Ju-xia. A PRELIMINARY STUDY ON THE PROSPECT AND STRATEGIES OF DEVELOPING THE MEETINGS, CONVENTIONS, AND EXHIBITIONS INDUSTRY IN CHINA. HUMAN GEOGRAPHY, 2001, 16(3): 49-52.