RESEARCH ON HOST AND GUEST VISUAL PERCEPTION DIFFERENTIATION OF TOURISM SPACE OF RED VILLAGES AND ITS INFLUENCING FACTORS: A CASE OF TABUSAI VILLAGE IN INNER MONGOLIA
QIN Zhao-xiang1, WANG Yue2, TAN Mu-hua3, ZHANG Wei4
1. College of Tourism, Inner Mongolia Normal University, Hohhot 010022, China; 2. College of Earth and Environmental Sciences, Lanzhou University, Lanzhou 730000, China; 3. Alxa Vocational and Technical College, Alxa 750306, China; 4. College of Government Management, Inner Mongolia Normal University, Hohhot 010022, China
Abstract：Based on the theory of tourism gaze, eye movement experiments are conducted using tourism photos, combined with questionnaire surveys, semi-structured interviews methods, to excavate the visual preferences and emotional expressions of hosts and guests behind the photos of red village tourism space, and to analyze the differences in the visual perceptions of hosts and guests and their influencing factors. The results of the study show that: 1) The red village tourism space can be divided into three categories: Memorial landscape space, living landscape space, and productive landscape space. 2) Local residents are influenced by the concept of "home", local identity and other factors, and devote more spatial gaze to the living landscape space, which is the core area of perception; 3) Tourists can perceive the spiritual significance of memorial landscape space and condense it into red cultural identity, and spatial visual perception is the most obvious; 4) The visual perception of local residents and tourists of the three types of landscape space is jointly affected by the purpose of the activity and the behavioral path, and also interfered by individual factors, spatial production and other factors.
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