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人文地理  2009, Vol. 24 Issue (5): 76-80    DOI: 10.13959/j.issn.1003-2398.2009.05.026
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区域文化产业竞争力评价分析:基于VRIO模型的修正
李雪茹
西安外国语大学 商学院, 西安 710128
THE EVALUATION AND ANALYSIS OF THE COMPETITIVENESS OF REGIONAL CULTURE INDUSTRY: AN AMENDMENT BASED ON VRIO MODEL
LI Xue-ru
Business School of Xi'an International Studies University Xi'an 710128, China

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摘要 近年来国内关于区域文化产业竞争力评价的研究成果层出不穷,然而由于文化产业竞争力的抽象性,学界对其概念的界定和影响因素重要程度的理解不同,关于其评价原则及具体标准难以形成一致观点。本文在对现有评价体系进行总结和评述的基础上,依据VRIO模型,构建了一套新的区域文化产业竞争力评价体系。该评价体系有效突出文化产业的发展潜力、创新性和稀缺性等评价时的特性;突出了文化产业的社会属性和可持续发展能力;明确了众多影响要素的层次关系和作用结构;强化了评价体系的可操作性,以试图更加客观、全面地反映我国文化产业的发展情况。
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关键词 区域文化产业竞争力评价综述    
Abstract:In recent years, more research findings on regional culture industry in China can be seen. However, due to the abstractness of the culture industry resources and capacity, and the varied definitions on culture industry competitiveness in the academic world, there are different understandings on the complexity of its influencing factors and its significance. Academics failed to agree on a universally accepted system of evaluation principles and standards. Hence, it is of great significance to systematically research on practicable evaluation systems. By a comparative study, this paper summarizes and appraises the current mainstream evaluation systems, and analyzes their respective advantages and limitations. Based on this, this paper follows the principles of being comprehensive, feasible and well-structured and adopts VRIO, a widely applicable strategic analytical model. By specifically analyzing the value, rareness, imitability, and organization of regional culture industry, this paper aims to establish a new system for evaluating regional culture industry competitiveness. The system effectively highlights the due innovativeness and rareness of culture industry, and emphasizes the societal attributes and sustainable development potential of culture industry. The system comprises of three hierarchical levels of indices, clarifying the structure and relations of the influencing factors. To increase the practicality of the evaluation system, the paper recommends the AHP method to assign values in order to set the weight of indices, and the use of entropy technology to minimize personal biases on the weight setting. As for the availability of indices, the paper selects directly available indices from local statistical yearbooks, or indices attainable from simple calculation. For the attributes of indices, the paper includes more of average indices and ratio indices to increase the practicality and comparability of the system. This system can comprehensively and specifically analyze the competitiveness of regional culture industry, and evaluate the culture industries in China's regions, and give recommendations to the future development of culture industries in these regions.
Key wordsregion    culture industry    competitiveness    evaluation    review   
收稿日期: 2009-04-15     
基金资助:

陕西省软科学项目(2007KR70)

作者简介: 李雪茹(1963-),女,陕西周至人,副教授,研究方向为产业、企业优势与竞争力。E-mail:lxr6310@yahoo.com.cn
引用本文:   
李雪茹. 区域文化产业竞争力评价分析:基于VRIO模型的修正[J]. 人文地理, 2009, 24(5): 76-80. LI Xue-ru. THE EVALUATION AND ANALYSIS OF THE COMPETITIVENESS OF REGIONAL CULTURE INDUSTRY: AN AMENDMENT BASED ON VRIO MODEL. HUMAN GEOGRAPHY, 2009, 24(5): 76-80.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2009.05.026      或     http://rwdl.xisu.edu.cn/CN/Y2009/V24/I5/76
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