基于手机信令数据的大型足球赛事球迷当日空间行为特征研究

doi:10.13959/j.issn.1003-2398.2018.03.005

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人文地理 ›› 2018, Vol. 33 ›› Issue (3) : 34-43. DOI: 10.13959/j.issn.1003-2398.2018.03.005

社会

基于手机信令数据的大型足球赛事球迷当日空间行为特征研究

申卓, 王德

作者信息 +

A RESEARCH ON THE SPATIAL BEHAVIOR CHARACTERISTICS OF FANS OF LARGE FOOTBALL MATCHES BASED ON CELL PHONE SIGNALING DATA

SHEN Zhuo, WANG De

Author information +

文章历史 +

摘要

利用手机信令数据，以2014年3月上海申花与杭州绿城、上海上港对上海申鑫两场足球赛为研究对象，分析和归纳了观赛球迷的分布特征、活动特征，并进一步探索了球迷的行为对于球场周边商业体的影响，以此来分析大型赛事球迷的空间行为特征，希望能够对未来的城市相关设施规划起到一定的指导作用。研究表明，球迷的分布涵盖市域、呈现类圈层结构。球迷的出发时间与球赛开始时间相关，大部分球迷的出行目的较为明确。球迷对于球场周边一定距离范围内的商业体有影响，且商业体距离球场越远，影响越弱。最后，对于手机信令数据在大型活动或特定人群特征分析方面的应用提出了一些讨论思考。

Abstract

Using the cell phone signaling data, take two football matches in march 2014 as the research object, this paper analyze and summarize the distribution characteristics and activity characteristics of Adrian fans, and to further explore the influence of the behavior of the fans for business around the stadium. We hope to play a guiding role in the planning of urban facilities in the future through analyzing the spatial behavior characteristics of fans who participate in large matches. Research shows the fans' spatial behavior in the two selected matches showed some differences and the distribution of fans covered the city domain and presented a layered structure, fans in different regions have their own characteristics. Secondly, the whole trajectory of the fans shows the process of gathering, dispersing and gathering and the departure time of the fans was related to the start time of the football matches. The travel purposes of the majority of the fans were the venue which was relatively clear with fewer stops on the way. Thirdly, the behavior of the fans had an impact on the business around the stadium within a certain distance range and the effect decreases with the increase of distance, while the consumer behavior demand of the fans around the stadium is more concentrated on the dietary demand. Finally, some suggestions are put forward for the application of mobile phone signaling data in the analysis of the characteristics of large-scale activities or specific populations. The innovation of this study is mainly the use of the cell phone signaling data to identify the spatial behavior of the fans group.

导出引用

申卓, 王德. 基于手机信令数据的大型足球赛事球迷当日空间行为特征研究[J]. 人文地理. 2018, 33(3): 34-43 https://doi.org/10.13959/j.issn.1003-2398.2018.03.005

SHEN Zhuo, WANG De. A RESEARCH ON THE SPATIAL BEHAVIOR CHARACTERISTICS OF FANS OF LARGE FOOTBALL MATCHES BASED ON CELL PHONE SIGNALING DATA[J]. HUMAN GEOGRAPHY. 2018, 33(3): 34-43 https://doi.org/10.13959/j.issn.1003-2398.2018.03.005

中图分类号： F119.9

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