THE INFLUENCE MECHANISM OF DESTINATION BRAND PERSONALITY ON TOURISTS' BEHAVIORAL INTENTION: A CASE OF BEIJING
LI Chuang-xin, GOU Wen-jing, WU Fang
HUMAN GEOGRAPHY . 2024, (4): 137 -147 .  DOI: 10.13959/j.issn.1003-2398.2024.04.015