Abstract：Studies on the sense of place have significant practical importance in the protection and construction of historical districts. The concept of digital sense of place, which reflects the dynamic interplay between emotions and spatial relationships under digital conditions, represents a crucial extension to traditional place sense research. This study focuses on the Mendong area in the Qinhuai District of Nanjing, China, utilizing social media data to explore the connotation and influencing factors of the digital sense of place in historical districts. To achieve this, the study employs a combination of the Latent Dirichlet Allocation (LDA) model and the Random Forest (RF) algorithm to explore the connotation and influencing factors of the digital sense of place in historical districts. The findings reveal that, unlike traditional sense of place, which relies heavily on activities and sensory experiences in physical spaces, the digital sense of place emphasizes emotional responses and personal identification within online virtual spaces. Furthermore, key factors influencing the digital sense of place in the Mendong area include place association, place popularity, and place gourmet guide. Based on these findings, the study proposes targeted strategies for cultivating a sense of place in historical districts. These strategies focus on hotspot excavation, scene creation, and memory reinforcement. Hotspot excavation involves identifying and promoting areas with high user engagement and positive sentiment. Scene creation aims to enhance the aesthetic and functional aspects of the environment to foster a stronger sense of place.
陈诚, 沈丽珍, 王星, 席广亮. 基于社交媒体数据的历史街区数字地方感影响因素研究——以南京市门东地区为例[J]. 人文地理, 2025, 40(3): 50-58,78.
CHEN Cheng, SHEN Li-zhen, WANG Xing, Xi Guang-liang. A STUDY ON THE INFLUENCING FACTORS OF DIGITAL SENSE OF PLACE IN HISTORICAL DISTRICTS BASED ON SOCIAL MEDIA DATA: A CASE OF MENDONG AREA IN NANJING. HUMAN GEOGRAPHY, 2025, 40(3): 50-58,78.
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