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  • Tourism
    Chun-la LIU, Mei-lin PU
    HUMAN GEOGRAPHY. 2026, 41(3): 151-163. https://doi.org/10.13959/j.issn.1003-2398.2026.03.015
    Abstract (68) PDF (49) HTML (52)   Knowledge map   Save

    Traditional villages face two interrelated pressures: the overwhelming influx of external resources and the continual insufficiency of endogenous driving forces. Taking as its foundation an analytical framework for the new endogenous development of traditional villages-structured around the sequential logic of"system structure-system function-system strategy". This paper conducts a case study of Zhangguying Village in Hunan Province. By employing three-level open coding, the study identifies key developmental variables, which are then integrated with system dynamics methods to analyzes the mechanisms of new endogenous development and its practical pathways in Zhangguying Village. The research results can be summarized in three main points: 1)The new endogenous development system of Zhangguying Village is primarily constituted by three broad categories of elements: behavioral actors, development resources, and institutional rules. 2)The mechanism of new endogenous development in Zhangguying Village can be delineated into three interrelated subsystems: the exogenous system, the endogenous system, and the integrated system that combines internal and external dynamics. 3) Zhangguying Village has gradually formed three practical pathways: resource-coordinated embedding, actor collaboration and co-governance, and value identity-driven development.

  • Tourism
    Qi LI
    HUMAN GEOGRAPHY. 2026, 41(3): 164-173. https://doi.org/10.13959/j.issn.1003-2398.2026.03.016
    Abstract (43) PDF (50) HTML (33)   Knowledge map   Save

    Against the backdrop of ongoing rural population decline and the weakening of community subjectivity, tourism-based villages face a pressing challenge: how to reconstruct sustainable local support systems.Traditional approaches to community development often rely on the long-term participation of permanent residents; however, in depopulated and aging regions, such models are increasingly unsustainable. In response, this study takes the Yuki-tōrō Supporter Program in Kayabuki-no-Sato, Miyama Town, Kyoto Prefecture, Japan, as a case study. Grounded in subjectivity theory and based on qualitative methods including participant observation and semi-structured interviews, the research focuses on tourists as "mobile subjects" and explores how their short-term involvement in tourism-based community development can contribute to the regeneration of village subject structures. Findings reveal that tourists demonstrate distinct characteristics of subjectivity through their participation: 1) self-driven motivation and active practice rooted in personal interest, cultural identification, and value pursuit; 2) dynamic role negotiation between being service providers and experience seekers; and 3) the accumulation of subjective experience through repeated participation and cross-regional mobility. Based on these insights, the study proposes a threefold mechanism for village subject regeneration: first, the institutional empowerment of tourists through the creation of short-term participation platforms to activate and convert their subjectivity into localized support resources; second, the dynamic balancing of service obligations and individual experience needs through flexible role coordination; and third, the spatial and temporal extension of tourist subjectivity as a foundation for building regenerative support networks across regions.

  • Tourism
    Jia-yi WU, Jian-guo CHU, Chen LI
    HUMAN GEOGRAPHY. 2026, 41(3): 174-183. https://doi.org/10.13959/j.issn.1003-2398.2026.03.017
    Abstract (59) PDF (43) HTML (42)   Knowledge map   Save

    The construction of national night-time cultural and tourism consumption agglomeration areas plays a significant role in stimulating consumption growth and meeting the growing needs of people's quality of life. This study takes the three batches of agglomeration areas in China as the research object. Using geographic spatial feature analysis methods such as kernel density estimation, nearest neighbor index, and standard deviation ellipses, the spatial distribution patterns of the agglomeration areas are analyzed. Additionally, the optimal parameter geographic detector is employed to reveal the driving mechanisms behind their spatial heterogeneity. The results show: 1) The spatial distribution of agglomeration areas is uneven, presenting a clustering pattern of "more in the east and fewer in the west" and "stronger in the south and weaker in the north." 2) The type structure of agglomeration areas is diverse, and spatial heterogeneity is significant. The overall spatial density displays characteristics of "two primary cores, two secondary cores, and multiple peripheral areas." The two main cores are the high-density regions of the Yangtze River Delta and the Beijing-Tianjin-Hebei urban agglomerations. 3) The spatial distribution pattern of agglomeration areas presents a narrow shape along the northeast-southwest direction. 4) The spatial distribution pattern of agglomeration areas is the result of the combined influence of socioeconomic foundations, tourism development levels, historical and cultural environments, public service capacities, policy environments, and natural environments.

  • Tourism
    Peng YANG, Yue-fang WU, Hong-gang XU
    HUMAN GEOGRAPHY. 2026, 41(3): 184-192. https://doi.org/10.13959/j.issn.1003-2398.2026.03.018
    Abstract (60) PDF (41) HTML (29)   Knowledge map   Save

    With the growing popularity of driving tours as a prominent form of tourism, automobiles, as the core carriers, have become deeply integrated into the tourism system. However, their agency in constructing tourism networks remains underexplored. Drawing on actor-network theory and empirical data from four long-distance driving trips, this study examines the materiality of automobiles in driving tourism and their role in shaping relational networks. The findings reveal three key dimensions: First, automobiles reconstruct spatial meanings as "mobile habitation spaces." Amid the tension between enclosure and mobility, they sustain tourists' sense of security and belonging while being constrained by infrastructure and technical systems.Second, as "taskscape shapers, " the "mobility-mooring" rhythm reshapes the temporal logic of tourism, facilitates the "generalization of attractions, " and connects tourists with communities to form dynamic consumption networks. Third, automobiles regulate diverse relational networks through "territorialization mechanisms" and "disparities in mobility capacity." Within road spaces, competition for right-of-way between motor vehicles and other road users constructs implicit "power territories, " while the speed advantage and technical thresholds of automobiles exacerbate relational inequalities among tourists, local residents, slow travelers, and the natural ecosystem.

  • Tourism
    Zhao-feng WANG, Meng-zhen QIU, Zhi-qiang LIANG
    HUMAN GEOGRAPHY. 2026, 41(2): 141-151. https://doi.org/10.13959/j.issn.1003-2398.2026.02.015
    Abstract (153) PDF (125) HTML (82)   Knowledge map   Save

    Strengthening ecological resilience plays a significant role in enabling cities to cope with environmental risks. Tourism, owing to its inherent "green" characteristics, plays a pivotal role in this process. Thus, an in-depth exploration of the impact of tourism development on urban ecological resilience is essential for providing both theoretical insights and practical guidance toward ecological protection and high-quality regional development. Based on panel data from 284 Chinese cities spanning 2004 to 2021, this study investigates the spatial spillover effects of tourism development on urban ecological resilience and its regional heterogeneity using the Spatial Durbin Model (SDM). The results indicate the following: 1) National ecological resilience, along with that of the four major subregions, exhibited a generally upward yet fluctuating trend, with regional disparities following the pattern: East > Central > West > Northeast. Notable spatial heterogeneity persists, characterized by higher resilience in the East and South, and lower levels in the West and North. 2) Using three spatial weight matrices—contiguity, geographic distance, and economic geography—tourism development significantly enhances ecological resilience in both local and adjacent cities. The direct impact is substantially greater than the indirect effects, with local factors driving the primary improvements, whereas the spatial spillover effects remain comparatively limited. 3) Significant regional heterogeneity is observed in the spillover effects. For direct effects, tourism development in all four subregions has a significant positive influence on local ecological resilience, with more pronounced effects in the western and northeastern regions. Regarding indirect effects, only the eastern and central regions exhibit significant positive spillovers to neighboring cities, whereas the western and northeastern regions exhibit no significant indirect effects.

  • Tourism
    Qi GUO, Yi-yi JIANG, Cai-rong LIANG, Lei JIANG
    HUMAN GEOGRAPHY. 2026, 41(2): 152-161. https://doi.org/10.13959/j.issn.1003-2398.2026.02.016
    Abstract (224) PDF (117) HTML (158)   Knowledge map   Save

    This study constructs a theoretical model of mountain tourism participation behavior by integrating SOR theory, MOA theory, and the BRA model. Using a questionnaire survey and fuzzy set qualitative comparative analysis (fsQCA), the study identifies key influencing factors and causal mechanisms, outlines behavioral patterns and participant segmentation characteristics, and proposes adaptive management strategies based on differences in behavioral traits and dynamic adaptation needs. The findings reveal the following: 1) Six endogenous factors are the core influencing factors of mountain tourism participation behavior, and they constitute six path formation types of mountain tourism participation behavior. Among these, four correspond to high participation behaviors, namely risk core-multiple synergy, motivation core-benefit driven, benefit core-risk trade-off, and system adaptation-stimulus regulation; while the other two represent non-high participation behaviors, namely core missing-negative response and risk passivation-low sensitivity response. 2) Key differences between high and non-high participation behaviors lie in the characteristics of the paths, the asymmetry of the action mechanisms, and the dynamic nature of the decision-making process. 3) Adaptive management strategies are proposed, including interventions tailored to participants' decisionmaking traits, personalized services based on market dynamics and consumer needs, and adjustments to tactical and service frameworks in response to subtle behavioral shifts.

  • Tourism
    Xiao-long MA, Wen-zheng-ze GUAN, Jia-xin GUO
    HUMAN GEOGRAPHY. 2026, 41(2): 162-173. https://doi.org/10.13959/j.issn.1003-2398.2026.02.017
    Abstract (193) PDF (112) HTML (110)   Knowledge map   Save

    It is recognized that perceived authenticity exerts a significant influence on tourists' travel experiences, whereas perceptions of a destination's authenticity are readily undermined by external cultural interventions. Against the backdrop of Chinese ancient town tourism development-within which extensive external cultural elements have been introduced-the exploration of the evolutionary mechanisms of tourists' perceived authenticity is regarded as critically important for the development of such destinations. On the basis of in-depth interviews with fifty-two respondents and participatory on-site observation, the stage-specific characteristics of tourists' perceived authenticity, as well as the mechanisms of its evolution across different phases of the visit, are revealed. The findings show that the perceived authenticity of visitors to Yangliuqing ancient town is manifested as a three-stage evolution of "aspirational authenticity," "partial authenticity," and "beautified authenticity." The typology and progression of this process are delineated accordingly. It is further argued that the essence of the evolution of perceived authenticity during the various stages of tourism is the result of continuous changes in tourists' psychological distance to the ancient town, which give rise to corresponding changes in the level of cognitive construal. This argument is advanced under the guidance of the framework of "tourism process-psychological distance-construal level," by which the relationships among the phases of the visit, perceived distance, and the abstraction of interpretation are organized.

  • Tourism
    Liao JIANG
    HUMAN GEOGRAPHY. 2026, 41(2): 174-180. https://doi.org/10.13959/j.issn.1003-2398.2026.02.018
    Abstract (136) PDF (134) HTML (91)   Knowledge map   Save

    Cross-media transformation brings difficulties to the maintenance and inheritance of the stability of traditional cultural meanings. Firstly, the six landscape of Shuipo Liangshan are refined from the perspective of tourists namely architecture, carvings, performances, waypoints, roads, and symbols. Second, the syntactic structure of the literary tourist site is constructed, and four indicators are identified: importance, comprehensibility, intertextuality, and transformation, and the quantification of the indicators is realised. Third, through the measurement of the four indicators, it is found that: 1) literary tourist sites are important meaning organising units, with buildings, roads and carvings being slightly more important for meaning organisation, and waypoints, signs and performances being weaker; 2) aesthetic comprehension and interpretation reconstruct the symbolic significance of literary tourist sites, with roads being the most comprehensible, followed by buildings, carvings and waypoints, and performances and signs being weaker; 3) aesthetic imagination is involved in the realisation of the mutual verification of meaning between text and society, with architecture, carving and waypoints having stronger intertextuality, and roads, performances and signs being relatively weaker; 4) aesthetic co-phasing maintains the stability of cross-media meaning transformation, with architecture and carving having higher transformations and being able to maintain the stability of meaning better, with waypoints and roads performing passably, and signs and performances having lower transformations.

  • Tourism
    Qian-lang SHANG, Yun-shu FAN, Qing-zhong MING, Meng DENG
    HUMAN GEOGRAPHY. 2026, 41(2): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2026.02.019
    Abstract (196) PDF (99) HTML (153)   Knowledge map   Save

    Rural tourism micro-enterprises are the most dynamic business entities in rural tourism destinations, and their resilience is critical for promoting rural employment, entrepreneurship, and comprehensive revitalization. This paper, based on social network theory and resource-based theory, constructs a theoretical analysis model. Using Shuanglang Village in Dali and Wenlin Village in Lijiang, Yunnan as case studies, the paper employs regression analysis and fuzzy-set qualitative comparative analysis (fsQCA) to examine the impact mechanisms of the synergy between social networks and enterprise resources on the resilience formation of rural tourism micro-enterprises. The results reveal that: 1) the synergy between social networks and enterprise resources significantly enhances enterprise resilience, with enterprise resources playing a mediating role in resilience formation; 2) four typical high-resilience pathways are identified: internal resourcedriven, culture resource enhancement through adhesive network dominance, multi-layer network collaboration under resource scarcity, and digital media-enabled bridging network collaborative innovation; 3) social networks enhance enterprise resilience through resource acquisition and integration, and the resilience formation follows a dynamic process of "short-term recovery, medium-term adaptation, and long-term security."

  • Tourism
    Hui-ling ZHOU, Zhe ZHOU, Ya-jun JIANG, Jin-wei WANG
    HUMAN GEOGRAPHY. 2026, 41(1): 127-137. https://doi.org/10.13959/j.issn.1003-2398.2026.01.012
    Abstract (403) PDF (225) HTML (316)   Knowledge map   Save

    The restorative function of ecotourism in providing restorative experiences for tourists has been widely recognized in academic literature. A critical research gap persists regarding the precise mechanism through which ecotourism's distinctive restorative experiences influence behavior by enhancing emotional connections between tourists and natural environments. This study takes Qingxiu Mountain in Nanning City, Guangxi Zhuang Autonomous Region as the case study site. Grounded in the Cognition-Affection-Conation theory, we develop a comprehensive model examining how tourists' perceived restorativeness influences environmentally responsible behavior. Four principal findings emerge from the analysis: 1) Perceived restorativeness demonstrates a significant positive direct effect on environmentally responsible behavior. 2) Both environmental self-identity and environmental empathy function as independent mediators in the relationship between perceived restorativeness and environmentally responsible behavior. 3) These two mediators form a sequential mediation chain linking perceived restorativeness to environmentally responsible behavior. 4) Ecological value exhibits differential moderating effects.

  • Tourism
    Bin LAI, Yi CHAI, Ya-xing GONG, Yu-yan LUO
    HUMAN GEOGRAPHY. 2026, 41(1): 147-158. https://doi.org/10.13959/j.issn.1003-2398.2026.01.014
    Abstract (586) PDF (211) HTML (470)   Knowledge map   Save

    Amid growing interest in the psychological benefits of tourism, this study explores how red tourism serves as a cultural healing mechanism that fosters individual self-transcendence. Drawing on tourism therapy theory and employing grounded theory methodology, we conducted in-depth interviews with 21 participants who recently engaged in red tourism and experienced personal distress. Through a three-stage psychological transformation: "vexed mind–healed mind–recovered mind", the study uncovers how red tourism facilitates the emotional and cognitive shift from life frustration to personal growth. Findings indicate that red tourism activates a multidimensional awe experience, which includes shock and solemnity, admiration and reverence, as well as reflection and introspection. This experience emerges through the combined influence of three key scene elements: the physical environment, the cultural atmosphere, and social interaction. Awe serves as a core emotional mediator that connects scene stimuli with cognitive restructuring and prosocial behavioral intentions, ultimately leading to self-transcendence. This emotional journey is not a passive reaction but a dynamic process in which individuals reconstruct meaning, reaffirm their values, and develop a renewed sense of purpose in life. The study builds a theoretical model of "Perceived Dilemmas–Scene Activation–Self-Transcendence, " highlighting the mediating role of awe in the transformation from self-centeredness to collective orientation. Practically, the study proposes strategies at macro (target market positioning), meso (scene design), and micro (emotional-behavioral intervention) levels to support red tourism's shift from ideological education to deep emotional healing. These insights offer both theoretical advancement and practical pathways for designing transformative tourism experiences.

  • Tourism
    Yin-chun HE, Wen-bo DOU, Jin-wei WANG, Bin-dan ZENG
    HUMAN GEOGRAPHY. 2026, 41(1): 159-169, 180. https://doi.org/10.13959/j.issn.1003-2398.2026.01.015
    Abstract (532) PDF (207) HTML (365)   Knowledge map   Save

    Revealing the experience mechanism and meaning writing of primary and secondary school students on red study tours can provide theoretical references for the internal optimization of red study tour experiences.The research, which is based on the theory of "Rite of Passage" and takes "Go on a study tour with‐Chairman Mao" as a care study, dissects the process of primary and secondary school students' red study tours through qualitative research.The results show that: 1) The red study tours for primary and secondary school students are essentially composed of a process of deconstructing the daily state through rituals, generating experiences beyond the threshold of daily life, and writing multiple meanings that return to daily life. 2) In the separation stage, driven by motivations such as a break from routine and the acquisition of cultural knowledge, students embark on the study tour. 3) The liminal stage include situation reversal, connection between people and the place, and integration of study tours. 4) The aggregation stage is manifested as the writing of multiple meanings after returning to daily life.

  • Tourism
    Wen-jie QIAN
    HUMAN GEOGRAPHY. 2026, 41(1): 170-180. https://doi.org/10.13959/j.issn.1003-2398.2026.01.016
    Abstract (280) PDF (186) HTML (191)   Knowledge map   Save

    Geotourism has been increasingly recognized as a vehicle for sustainable development, yet little is known about how visitors' experiences transform into active behavioral support for sustainable practices, especially in the context of UNESCO Global Geoparks. This study investigates the formation path of visitors' behavioral support intention for destination sustainable practices, conceptualized as action-oriented willingness to participate in protection, advocate responsible practices, and engage in planning. Drawing on Pine and Gilmore's 4Es framework, this study construct and test a model linking geotourism experiences (education, esthetics, entertainment, escapism) to support intention for destination sustainable practices through pride, place attachment and subsequent engagement.The data were collected from 590 visitors to a UNESCO Global Geopark located in Henan Province, China, through a random intercept survey method. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test the hypothesized relationships, and independent sample t-tests were used to examine differences between respondents aware and unaware of the site's UNESCO designation. The results indicate that all four experiential dimensions significantly enhance visitors' pride, place attachment, and engagement. Moreover, respondents aware of the UNESCO certification reported significantly higher levels of experience quality, emotional connection, engagement, and behavioral support intention than those unaware.The study contributes to the literature in three ways. Conceptually, it introduces and operationalizes support intention for destination sustainable practices as a distinct construct, extending prior work that focused primarily on passive compliance intentions.

  • Tourism
    Jian-jin ZHENG, Duo-ping ZHAO, Xin-yi LI
    HUMAN GEOGRAPHY. 2026, 41(1): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2026.01.017
    Abstract (371) PDF (267) HTML (268)   Knowledge map   Save

    The activation and utilization of cultural heritage are crucial components of the revitalization of Chinese culture and integral elements of tourism landscapes. Using national key cultural heritage sites in the northwest region of China as a case study, this research employs spatial analysis methods such as kernel density estimation and standard deviation ellipses, combined with qualitative approaches derived from landscape genetics, to identify and analyze the spatiotemporal evolution characteristics of cultural heritage tourism landscapes in the northwest region. The results indicate that cultural heritage exhibits an overall spatial distribution pattern characterized by "dense in the east and sparse in the west, " oscillating along a northwest-southeast axis, with its center of gravity shifting in relation to social evolution. Based on the biological DNA analogy, the constructed framework of cultural heritage tourism landscapes includes four core genes: historical transitions, core areas and diversification, temporality and continuity, and expansion and aggregation, forming a dynamic spatiotemporal genetic map. This study provides theoretical support and practical pathways for graded protection of cultural heritage, integrated cultural-tourism development, and regional collaborative governance, thereby advancing systematic recognition and efficient transformation of heritage values. Meanwhile, this study offers a new paradigmatic reference for geographical inquiries into related cultural heritage.

  • Tourism
    Jin-bo JIANG, Jin CHEN, Xi CAI
    HUMAN GEOGRAPHY. 2025, 40(6): 161-171, 184. https://doi.org/10.13959/j.issn.1003-2398.2025.06.015
    Abstract (195) PDF (59) HTML (147)   Knowledge map   Save

    Taking the Wuling Mountain Area, a typical ethnic gathering place and a key area for tourism poverty alleviation, as the case site, based on the panel data of county-level cultural tourism resources and social economy from 2010 to 2022, relying on the general equilibrium and push-pull theory to analyze the supply and demand matching mechanism of cultural tourism resources, and comprehensively adopting methods such as the matching degree model of the sequence and the Dagum Gini coefficient, analyze the adaptation relationship between the supply and demand of cultural tourism resources and its spatio-temporal characteristics. The results showed that: 1) the supply-demand adaptation of cultural tourism resources in Wuling Mountain area showed a trend of fluctuation and increase during 2010-2022. 2) The overall distribution of supply and demand matching shows "high in the north and low in the south", and the equilibrium center gradually shifts from the north to the central region. 3) From 2010 to 2022, the overall difference of supply-demand adaptation in Wuling Mountain area is decreasing, but the process is relatively slow. 4) The analysis of driving mechanism shows that there is a three-way synergy of "market demand-policy support-regional development" in general.

  • Tourism
    Dan-dan WU, Ren-feng MA, Xue-gang FENG
    HUMAN GEOGRAPHY. 2025, 40(6): 172-184. https://doi.org/10.13959/j.issn.1003-2398.2025.06.016
    Abstract (264) PDF (44) HTML (170)   Knowledge map   Save

    This study integrates multi-source data to construct panel data of 285 prefecture-level and above cities in China from 2011 to 2019, based on the theory of digital technological innovation and tourism supply and demand coupling coordination, and utilizes the two-way fixed effect model, the panel smoothed transformation regression model and the spatial Durbin model to validate the multi-influence effect of digital technology on the tourism supply-demand coupling coordination. The main findings are as follows: 1) The level of coupling coordination of tourism supply-demand in Chinese cities shows continuous growth. 2) Digital technology significantly promotes the coupling coordinated development of tourism supply-demand, and this influence effect is more prominent in areas with good tourism development and high Internet level. 3) Digital technology has a non-linear incremental effect on the level of tourism supply and demand coupling coordination, and the effect and significance of the influence increases as the level of marketization increases. 4) The spatial Durbin model test found that the improvement of the level of digital technology development not only helps to promote coupling coordinated development of tourism supply and demand in the region, but also promotes the improvement of the level of tourism supply and demand coupling coordination in the neighboring regions through the spatial spillover effect.

  • TOURISM
    LI Hang, CHEN Si-yue, HUANG Geng-zhi, ZHANG Hong-ou, WEI Su-qiong
    HUMAN GEOGRAPHY. 2025, 40(4): 171-180. https://doi.org/10.13959/j.issn.1003-2398.2025.04.017
    Abstract (456) PDF (1278) HTML   Knowledge map   Save
    In the context of the deep integration of tourism and health, it is of great significance to re-examine the elemental attributes of the attractiveness of rural tourism destinations and the path of generating them, so as to achieve the sustainable development of rural tourism and rural revitalization. This study develops an analytical framework to explore the pathways through which rural tourism destinations generate attraction, based on the theory of therapeutic landscapes in health geography. The results reveal that: 1) From a therapeutic landscape perspective, the attractiveness of rural tourism destinations is comprised of five main categories. 2) No single variable alone is a necessary condition for the attractiveness of rural tourism destinations, although ecological therapeutic landscapes play a more prominent role. 3) The combination of these elements forms three distinct pathways to rural tourism destination attractiveness: the nature-nostalgia attraction type dominated by modern therapeutic landscape, the local culture attraction type dominated by natural and symbolic therapeutic landscape, and the cultural and entertainment synergy attraction type dominated by natural and symbolic therapeutic landscape.
  • TOURISM
    XU Chun-xiao, TANG Li-sha, YUAN Yu-bin
    HUMAN GEOGRAPHY. 2025, 40(4): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2025.04.018
    The mechanism of red culture empowering the development of tourist attractions is a subject of obvious theoretical significance and outstanding practical value.The role of red culture in the brand of tourist attractions has received more attention from academics, but the impact of the red cultural load on the brand status of tourist attractions has not yet been studied, in which the role of cultural empowerment mechanisms and paths are not yet clear.Therefore, based on SOR theory,constructed a new framework containing the interpretation of the hierarchical relationship between red cultural load, cultural pride, and brand status of tourist attractions, this paper explores the awakening of red culture to cultural pride and the mechanism of enabling the brand status of tourist attractions. Through three experiments, this paper finds that: 1)Compared with the low red cultural load of tourist attractions, the high red cultural load of tourist attractions has a more obvious effect on the awakening of cultural pride, and is more capable of enhancing tourists' evaluation of the brand status of tourist attractions.2)Cultural pride plays a mediating role in the relationship between the red cultural load and the brand status of tourist attractions.3)Self-destination connection plays a regulating role in the red cultural payload and cultural pride of tourist attractions. When the self destination connection is high, the cultural pride aroused by the high red cultural load is significantly higher than the low red cultural load; when the self destination connection is low, the difference of the red cultural load in the tourist attractions cannot cause a significant difference in cultural pride. 4)Cultural participation plays a regulatory role in the relationship between the red cultural payload and cultural pride in tourist attractions.
  • TOURISM
    WANG Zhao-feng, LIN Lu-xiong, CHEN Qin-chang
    HUMAN GEOGRAPHY. 2025, 40(3): 133-145. https://doi.org/10.13959/j.issn.1003-2398.2025.03.014
    Abstract (650) PDF (1064) HTML   Knowledge map   Save
    Scientific research and judgment of the action mechanism and internal impact of digital economy on the efficiency of cultural and tourism integration is an important topic to release the value of digital economy, promote the integration of cultural and tourism industry to improve quality and efficiency. This paper attempts to integrate digital economy and the integration efficiency of cultural and tourism industry into a unified analytical framework. Based on the panel data of 30 provinces in China from 2012 to 2021, this paper constructs a comprehensive evaluation system for the development level of digital economy and the integration efficiency of cultural and tourism industries, then clears out the spatial-temporal evolution characteristics of the two, and uses the spatial econometric model and the intermediary effect model to reveal the spatial effect and transmission mechanism of the integration efficiency of cultural and tourism industries enabled by digital economy. The results show that: 1) the development level of digital economy presents a steady upward trend, showing a spatial distribution pattern of "high in southeast, low in northwest, and balanced in central",and the regional digital divide is gradually closing. 2) The integration efficiency of cultural and tourism industry as a whole presents an "inverted S-shaped" temporal change trend, showing a spatial differentiation characteristic of "high in southeast and low in northwest", and the regional gap tends to shrink during the study period. 3) The spatial Durbin model shows that the spatial spillover effect of digital economy enabling cultural and tourism industry integration efficiency is nonlinear. The local effect is an "inverted U" shape, and the neighborhood effect is a "U" shape.
  • TOURISM
    GAO Yuan, QIAO Sai, QU Bo-ting
    HUMAN GEOGRAPHY. 2025, 40(3): 146-155. https://doi.org/10.13959/j.issn.1003-2398.2025.03.015
    The construction of urban tourism leisure street blocks in China is of great significance for meeting people's spiritual and cultural needs and stimulating the growth of consumption. This paper takes the urban tourism leisure street blocks in China as the research object, and uses geographical spatial statistical analysis methods such as the geographical concentration index, imbalance index, and kernel density analysis to study the spatial pattern of tourism and leisure blocks. Additionally, it combines with the geographical detector to reveal the influencing factors of the spatial pattern of tourism and leisure blocks. The comprehensive conclusions derived from the thorough analysis and investigation conducted in this study are summarized as follows: 1) At the provincial administrative level, the spatial arrangement of tourism and leisure-focused street blocks exhibits a notable degree of geographical clustering. 2) From a spatial morphology perspective, the distribution of urban tourism leisure street blocks in China exhibits an "eastern concentration and western sparsity" pattern at the national scale. 3) From the perspective of spatial distribution density, the overall distribution of urban tourism and leisure street blocks in China exhibits a "dual primary cores, one secondary core, and clustered pattern" density distribution pattern. 4) The spatial configuration of urban tourism and leisure street blocks in China is fundamentally shaped by the multifaceted interplay of multiple determinants
  • TOURISM
    YU Yi-feng, LI Zi-ling, WENG Li-sheng, MA Xiao-long
    HUMAN GEOGRAPHY. 2025, 40(3): 156-164. https://doi.org/10.13959/j.issn.1003-2398.2025.03.016
    Abstract (458) PDF (1017) HTML   Knowledge map   Save
    The rapid proliferation of social media has significantly amplified the influence of tourists' online sharing behaviors on destination reputations and consumer decision-making processes. IGrounded in the theoretical frameworks of Expectancy Disconfirmation Theory and the Cognitive Appraisal Theory of Emotion, this study systematically examines the causal pathways through which tourists' perceived negative disconfirmation shapes their intentions to share experiences online. Empirical findings reveal that when tourists' actual experiences fall short of their pre-travel expectations, the resultant perception of negative disconfirmation consistently triggers adverse emotional states, such as frustration and disappointment. The study shows that experienced tourists tend to exhibit lower levels of negative emotional reactions when faced with negative discrepancies compared to less experienced tourists. This finding not only enriches the application of Expectancy Disconfirmation Theory in tourism but also reveals the underlying mechanisms of tourists' intentions to engage in online sharing behavior.
  • TOURISM
    JIA Yan-ju, ZHU Ming-yao, ZHAO Jin-feng
    HUMAN GEOGRAPHY. 2025, 40(3): 165-174. https://doi.org/10.13959/j.issn.1003-2398.2025.03.017
    Directing both tourists and residents to share development achievements and co-create value is a critical topic for upgrading and iterating rural tourism toward the goal of common prosperity. However, existing research has predominantly examined the mechanism of residents' value co-creation behavior from an economic interest perspective while overlooking the role of non-economic factors. Building on the social capital theory, a structural equation model is proposed to investigate the influence mechanism of community participation on resident-tourist value co-creation behavior. The mediating effect of social capital in the relationship between community participation and resident-tourist value co-creation behavior is tested, as well as the moderating role of resident-tourist interaction. A total of 560 valid questionnaires are collected from residents in five rural tourism communities around Mount Tai scenic spot in Shandong Province and used for empirical analysis. Findings suggest that community participation can induce resident-tourist value cocreation behavior. Social capital significantly mediates the relationships between community participation and resident-tourist value co-creation behavior. Furthermore, resident-tourist interaction is also found to moderate the effect of community participation on social capital.
  • TOURISM
    YUAN Chao, XU Lin-zeng
    HUMAN GEOGRAPHY. 2025, 40(3): 175-183. https://doi.org/10.13959/j.issn.1003-2398.2025.03.018
    Originating from the sociology of science and technology, the actor- network theory(ANT) has received continuous attention from many disciplines. Compared with foreign tourism research, ANT still has a lot of room for exploration in terms of theoretical dialogue and wide range of topics in domestic tourism research. Based on this, this paper takes tourismscapes as an intermediary concept connecting ANT and tourism research, and systematically sorts out the theoretical origins, conceptual connotation and empirical research pathway of tourismscapes. Specifically, the article first elaborates on the concepts of symmetry, nonreduction, actor networks, and translation, and briefly introduces how these concepts relate to tourismscapes research. Secondly, the research orientation of tourismscapes is analyzed from the definition, boundary and characteristics, modes of ordering and spatial logic, which responds to the current empirical research to a certain extent. Thirdly, taking the destination as an example, this paper cites the case of the medieval center in Nykøbing Falster to illustrate research pathway of the empirical research of the destination under the tourismscapes. Finally, this paper analyzes the research orientation, focus and exploration topics of tourismscapes as a paradigm.
  • TOURISM
    ZHANG Yi-nuo, LU Zi, LI Zhi, TAN Jia-hui, HOU Kai-yun
    HUMAN GEOGRAPHY. 2025, 40(3): 184-192. https://doi.org/10.13959/j.issn.1003-2398.2025.03.019
    It is difficult to find articles on the practical application of e-tourism in academic journals, especially on the joint/coordinated local/regional level of e-tourism. This paper aims to supplement the lack of research on the relationship between e-tourism and regional tourism development. Based on the analysis of etourism development and local participation in e-tourism development, six potential variables are defined. Referring to the core principles of the Vienna Declaration on Digital Humanism, and taking social media as an example, this paper analyzes the coordination between e-tourism and local areas and the development of information economy space based on multiple public data platforms and Zibo e-government/business platform data combined with cross-sectional online survey data. It is believed that the functional changes of key components of e-tourism and the local access to the information society jointly support an unusual development and operation mode of local tourism economy, which fundamentally changes the face of regional tourism rather than simply strengthening the old tourism order. Local governments can access the information society and form a diversified social cooperation system with e-tourists to quickly build a valuable local tourism image and improve the positive image of local tourism through the timely response of information spread. E-tourism and local coordination will open and establish a new space of information economy with virtual community market function and humanistic spirit, which is a return to the spiritual community of the natural state and is therefore a fully social product rather than a copy of material and objective space.
  • TOURISM
    TANG Yu-ting, DU Hong-ru
    HUMAN GEOGRAPHY. 2025, 40(1): 154-161. https://doi.org/10.13959/j.issn.1003-2398.2025.01.016
    Abstract (390) PDF (1015) HTML   Knowledge map   Save
    Mending the short boards of public service facilities and creating an efficient and well-organized spatial configuration pattern of facilities are the basic requirements for construeting of community living areas. Based on the current situation of the construction of basic security facilities in the living area, according to the idea of "facility selection—increased number of facilities—location of increased facilities", the optimization plan of indemnificatory service facilities is constructed under the requirement of efficient configuration. the optimization plan is as follows: 1) Based on the 15-minute walking areas, obtain the proportion of living circles with basic indemnificatory service facilities and the current construction, and screen out the facilities with optimization requirements. 2) Simulate the process of adding facilities based on the K-means clustering method, identify the critical point of slowing down the growth of revenue from new facilities, and obtain the optimal number of new facilities. 3) Relying on the kernel density analysis and location-allocation model, the optimal spatial allocation of facilities is determined.
  • TOURISM
    LU Lin, LI Qian, CHEN Jie-qi, CUI Jing, JIANG Wei-feng
    HUMAN GEOGRAPHY. 2025, 40(1): 162-169. https://doi.org/10.13959/j.issn.1003-2398.2025.01.017
    Abstract (428) PDF (1070) HTML   Knowledge map   Save
    From a semiotic perspective, rural tourism attractions have a dualistic structure promoted by the transformation between signifier and signified. Based on the theories of the Double Layer Representation System and Symbolic Attraction in Semiotics, this study integrates field and online data to explore the characteristics and value transformation of Huangling's Sun-Drying Autumn in Wuyuan as a rural tourism attraction, summarizing its construction path and features. The research findings are as follows: 1) In the early stage of construction of rural tourism attraction, upgrading of rural material carrier (signifier) reduces their agricultural value (signified of agricultural customs). 2) To expand the influence of rural tourism attractions, tourism values (signified of tourism attractions) have been continuously endowed. 3) As agricultural value decreases and tourism value increases, rural tourism attraction development now depends on the transformation and upgrading of rural material carriers and the continuous creation of tourism value, rather than rural authenticity. This study aims to offer experience and references for sustainable rural tourism, while enriching tourism geography research on resources and attractions.
  • TOURISM
    DAI Qi-wen, CHEN Jing-lian, ZHENG Yan-qiao
    HUMAN GEOGRAPHY. 2025, 40(1): 170-180. https://doi.org/10.13959/j.issn.1003-2398.2025.01.018
    Abstract (513) PDF (2956) HTML   Knowledge map   Save
    Based on the theory of "stimulus-organism-response" (SOR), this paper establishes a conceptual model of homestay choice intention and analyzes the impact mechanism of choice intention of homestay tourists through structural equation modeling, with a focus on exploring the mediating effects of tourists' cognitive and emotional responses and the moderating effect of sharing economy platform information source. The conclusions are drawn as follows. The homey environment and interaction between host and guest enhance tourist's cognitive and emotional responses, homey function enhances tourist's cognitive responses, and tourist's emotional responses promote the intention to choose homestay. The cognitive and emotional responses of tourist are important mediators that affect the intention to choose homestays. The rating of homestay on online platforms positively moderates the relationship between tourists' cognitive response and behavioral intention. The impact analysis of homestay characteristics and online evaluations on tourists' choice intention provides a new explanatory perspective for the study of consumer behavioral intention, and expands tourism decision-making theory and signal theory.
  • TOURISM
    LIAO Yang-yue, YU Chuan-peng, LIN Chun-pei
    HUMAN GEOGRAPHY. 2025, 40(1): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2025.01.019
    Constantly impacting and reshaping inter-city connections, the spatial flow of digital technology knowledge elements dominates the formation and evolution of digital technology dual networks, and also brings new impetus and new mechanism for the integrated development of culture and tourism. 183, 309 pieces of digital technology cooperation patent big data used to depict China's digital technology dual network, text mining on 48,050 pieces of news data carried out to measure the integrated development level of culture and tourism in this paper, we use decision tree method to explore the comparative advantage path of high-level integrated development of culture and tourism in different types of cities on the basis of city cluster classification in response to the spatial characteristic practice of the deep integration of culture and tourism. The results show that: 1) The digital technology dual network has a three-layer topology of "peripheral, middle and core", thus Chinese cities can be divided into three types. 2) The different combinations of digital technology dual network embeddedness characteristics drive the same cities to obtain differentiated integrated development of culture and tourism. 3) The high-level integrated paths of culture and tourism of different types of cities show the effect of the same destination.
  • TOURISM
    WANG Zhao-feng, PENG Wen, CHEN Qin-chang
    HUMAN GEOGRAPHY. 2024, 39(6): 170-182. https://doi.org/10.13959/j.issn.1003-2398.2024.06.019
    The scientific analysis of the mechanism and internal influence of the digital economy on the adjustment and optimization of the tourism industrial structure is an important issue. This analysis is necessary to release the value of the digital economy, improve tourism productivity, and promote the high-quality development of regional economies and societies. A panel data set of 30 provinces in China from 2011 to 2021 was employed to construct an index system for digital economy and tourism industry structure adjustment and optimization. This was followed by the clarification of the spatial and temporal evolution characteristics of the two, as well as the revelation of the influence mechanism of digital economy on tourism industry structure adjustment and optimization. The results indicate that: 1) The development level of the digital economy demonstrates a consistent growth trend, exhibiting the spatial agglomeration characteristics of "eastern > central > northeastern > western." 2) The adjustment and optimization of the tourism industrial structure exhibit a consistent upward trend overall, demonstrating the spatial differentiation characteristics of "eastern > central > western > northeastern." Nevertheless, the development level of the digital economy and the adjustment and optimization of the tourism industry structure are affected by the new coronavirus epidemic, which will decline from 2020 to 2021. 3) The digital economy is positively promoting the adjustment and optimization of the tourism industry structure, and there are regional heterogeneity characteristics. Technological innovation and industrial upgrading have been identified as playing a partial intermediary role and a single threshold effect.
  • TOURISM
    QIN Zhao-xiang, WANG Yue, TAN Mu-hua, ZHANG Wei
    HUMAN GEOGRAPHY. 2024, 39(6): 183-192. https://doi.org/10.13959/j.issn.1003-2398.2024.06.020
    Based on the theory of tourism gaze, eye movement experiments are conducted using tourism photos, combined with questionnaire surveys, semi-structured interviews methods, to excavate the visual preferences and emotional expressions of hosts and guests behind the photos of red village tourism space, and to analyze the differences in the visual perceptions of hosts and guests and their influencing factors. The results of the study show that: 1) The red village tourism space can be divided into three categories: Memorial landscape space, living landscape space, and productive landscape space. 2) Local residents are influenced by the concept of "home", local identity and other factors, and devote more spatial gaze to the living landscape space, which is the core area of perception; 3) Tourists can perceive the spiritual significance of memorial landscape space and condense it into red cultural identity, and spatial visual perception is the most obvious; 4) The visual perception of local residents and tourists of the three types of landscape space is jointly affected by the purpose of the activity and the behavioral path, and also interfered by individual factors, spatial production and other factors.
  • TOURISM
    HAN Qiu-chen, WU Tie-hong, YI Ru-han, WANG Jing
    HUMAN GEOGRAPHY. 2024, 39(5): 158-166. https://doi.org/10.13959/j.issn.1003-2398.2024.05.017
    Due to the rapid growth of grassland tourism, many people visit, disrupting the delicate natural environment. Promoting sustainable tourism development may be effectively achieved by guiding tourists to strengthen their environmental perceptions and engage in pro-environmental behaviors. Using Hulunbuir Grassland as a case study, this research employs a grounded theory methodology to conduct qualitative research. Tourists' environmental perception encompasses their cognitive understanding and emotional response. Due to the natural and human environment alteration in grasslands, tourists exhibit distinct proenvironmental behaviors that vary depending on the individual tourism circumstances. This study found that compliant pro-environmental behaviors not only abide by laws and regulations, scenic area regulations, but also abide by ethnic taboos, customs and habits. This paper innovatively puts forward adaptive proenvironmental behaviors. For some tourists who are far away from the grassland and have difficulty in contacting the grassland in the usual environment, they take measures to actively adapt to the natural climate and customs of the grassland. When the tourists integrate and identify with the grassland culture, they will practice the consumption-oriented pro-environmental behaviors. At the same time, tourists will practice friendly pro-environmental behaviors when they interact with beautiful scenery, animals and plants, residents, etc.
  • TOURISM
    PANG Wen, MA Yao-feng, LI Dan
    HUMAN GEOGRAPHY. 2024, 39(5): 167-175. https://doi.org/10.13959/j.issn.1003-2398.2024.05.018
    Facilitating the coupling coordination between the tourism economy and regional sustainable development is a pivotal avenue for achieving high-quality development. This study utilizes panel data from 31 provincial-level administrative divisions in mainland China spanning from 2010 to 2019 as the research framework. Through the establishment of the "SU Curve" model for tourism economy and sustainable development, a coupling coordination model, and a BP neural network model, this research delves into the spatiotemporal evolution patterns of provincial-level tourism economy and sustainable development in China, as well as the influencing factors behind system coupling coordination. The study reveals: 1) The coupling coordination between provincial-level tourism economy and sustainable development in China exhibits a steady upward trend in a time series, undergoing a transition from near-disruption to basic coordination. In terms of spatial patterns, it displays an "East-strong, West-weak" characteristic, with a gradual decline in indices from the eastern coastal regions to the western inland areas, forming a noticeable step-like structure. 2) The coupling coordination status between provincial-level tourism economy and sustainable development remains relatively stable, with position changes mostly occurring between adjacent coordination levels. Achieving a breakthrough in a short period is challenging. 3) There is a strong correlation between provincial-level tourism economy and sustainable development in China. 4) In terms of policy recommendations, it is imperative to have a deeper understanding of the supportive and driving role that sustainable development plays in the tourism economy.
  • TOURISM
    KANG Song-yuan, SU Wei-feng
    HUMAN GEOGRAPHY. 2024, 39(5): 176-183. https://doi.org/10.13959/j.issn.1003-2398.2024.05.019
    Identity construction of rural tourism immigrant entrepreneurs can provide a better understanding of this group and provide theoretical and practical guidance for external capital intervention. Using narrative identity theory as a guide and identity motivation and local connection as a theoretical framework, the study selects Longtan village in Fujian province as a case and adopts field observation and life story interviews to study the identity construction of rural tourism immigrant entrepreneurs. The results show that under the perspective of narrative identity theory, the four influencing factors of government policy provision, rural spatial-temporal situation, tourism activity intervention, and prior identity categories stimulate immigrant entrepreneurs to generate both psychological motivation and local interaction in their life journeys, and the immigrant entrepreneurs construct their own identities by the joint drive of these two types of factors. In the process of identity construction of rural tourism immigrant entrepreneurs, based on the psychological motivation and local interaction dimensions correspond to the rational-perceptual, integration-detachment continuum. On the basis of this analysis, the study further proposes a typological framework of rural tourism immigrant entrepreneurs that includes four orientations, which are conceptualized as four narrative identity types: Place erector, exquisite money-grabber, extreme hedonist, and local enthusiast. The study provides important inspirations for local governments to understand the group of rural tourism immigrant entrepreneurs and to attract external capital to participate in realizing rural revitalization.
  • TOURISM
    ZHAO Jing, GUO Pei-yun, WANG Hui
    HUMAN GEOGRAPHY. 2024, 39(5): 184-192. https://doi.org/10.13959/j.issn.1003-2398.2024.05.020
    With the rapid development of the economy, the cultural industry, tourism industry, and ecological environment have become more and more closely linked. Based on the panel data on the cultural industry, tourism industry, and ecological environment in nine provinces and regions of the Yellow River Basin from 2007 to 2021, this study adopts the weighted summation method and the modified coupling coordination degree model to analyze the spatio-temporal evolution trend of the development level and coupling coordination degree of cultural industry, tourism industry, and ecological environment, and the obstacle degree model was used to explore the obstacle factors restricting the coupling and coordinated development of the three. The results show that the development level of the cultural industry and tourism industries showed a stable upward trend, the development of the ecological environment remained at a high level, and the comprehensive development level showed an increasing stepwise change process from north to south and from west to east. The coupling coordination degree developed from mild disorder to mild coordination and then dropped to bare coordination under the influence of the epidemic.
  • TOURISM
    JIANG Yi-yi, XU Hai-bin, ZHANG Yi-ni, FANG Yan
    HUMAN GEOGRAPHY. 2024, 39(4): 128-136. https://doi.org/10.13959/j.issn.1003-2398.2024.04.014
    Abstract (404) PDF (1251) HTML   Knowledge map   Save
    This study conducted a comprehensive analysis of comments from ski tourists on 29 ski resorts in the Beijing-Zhangjiakou area, collected from the popular social media platformWeibo. It employed the SnowNLP model and TF-IDF algorithm to dissect the emotions of ski resort tourists and develop cognitive factors. Additionally, by leveraging the random forest algorithm, the research explored the varying degrees to which distinct cognitive elements influence tourists' emotions. Results show that among all categories of ski resort visitors, positive emotions constitute the highest proportion, while neutral emotions account for the smallest share. As the ski resort level decreases, the prevalence of positive emotions also diminishes. The place/region element emerges as the most pivotal cognitive factor for ski resort visitors, in contrast to humanistic and architectural cognition which hold lesser significance. Among these factors, the central cognitive components for visitors experiencing positive, neutral, and negative emotions are activities, place/region, and facilities, respectively. Notably, substantial divergences exist in the significance of diverse cognitive elements concerning the emotions of visitors across different types of ski resorts. The findings of this study provide a crucial scientific foundation for comprehensively understanding the cognitive and emotional aspects of ski resort visitors, offering valuable insights for the ski resort management strategies and contributing to the enhancement of visitor satisfaction and loyalty.
  • TOURISM
    LI Chuang-xin, GOU Wen-jing, WU Fang
    HUMAN GEOGRAPHY. 2024, 39(4): 137-147. https://doi.org/10.13959/j.issn.1003-2398.2024.04.015
    Abstract (466) PDF (1963) HTML   Knowledge map   Save
    As one of the key factors to attract tourists to travel destinations, brand personality has always attracted great attention from scholars. Based on the self-regulating attitude theory and questionnaire survey data, this paper quantitatively analyzes the mechanism and path of the influence of destination brand personality on tourists' behavioral intention. The findings are as follows: 1) The hypothesis test results based on the self-regulating attitude theory verify the "evaluation-emotion-behavior" process of the influence of destination brand personality on tourists' behavioral intention. 2) Self-consistency, positive emotional experience and satisfaction build different mediating paths in the influence of destination brand personality on tourists' behavioral intention, and the process of "evaluation-emotion-behavior" is subdivided into "perceptionemotion" path and "value-attitude" path. This paper confirmed that destination brand personality can affect tourists' behavioral intention through positive emotional experience or perceived value. Thus it effectively expanded the application scenarios of the self-regulating attitude theory, while the research scope of the influence of destination brand personality is enriched.
  • TOURISM
    ZHENG Peng, ZHAO Yue-guang, LIU Zhuang, XI Jian-chao
    HUMAN GEOGRAPHY. 2024, 39(4): 148-159. https://doi.org/10.13959/j.issn.1003-2398.2024.04.016
    Abstract (343) PDF (1093) HTML   Knowledge map   Save
    As the world's largest exporter of emigrants and emerging tourist destination, China's overseas emigrants the West, and have become a new driving force for the high-quality development of inbound tourism. This article takes Chinese overseas emigrants as the research object, constructs panel data from 68 countries around the world from 2010 to 2019, and uses methods such as mathematical statistical analysis and bidirectional fixed effects models to analyze. The results indicate that: 1) Chinese overseas emigrants have significantly promoted the development of inbound tourism, and the larger the scale of Chinese overseas emigrants, the more significant the promoting effect on inbound tourism. 2) The attributes of the Republic of China and the characteristics of tourists make the impact of Chinese overseas emigrants on inbound tourism exhibit significant asymmetry. 3) Chinese overseas emigrants are more likely to exert their influence and promote the development of inbound tourism in countries with high levels of economic development and low cultural industry strength. 3) There are differences in the tourism influence exerted by Chinese overseas emigrants on tourists of different genders, ages, and types. This study attempts to explore the diverse differences in the impact of overseas emigrants on inbound tourism through human media, and providing reference for promoting the high-quality development of international tourism.
  • TOURISM
    REN Li-li, LIU Min-kun, DENG Xiao-gui, LIANG Lian-jian, ZENG Xi-hao
    HUMAN GEOGRAPHY. 2024, 39(4): 160-170. https://doi.org/10.13959/j.issn.1003-2398.2024.04.017
    Abstract (412) PDF (1439) HTML   Knowledge map   Save
    This study focuses on a typical night tourism destination, employing a rooted approach to analyze the cultural integration within night tourism. The results show that: 1) The process of cultural integration in night tourism comprises scene creation, host-guest interaction, and embodied experiences, but is constrained by "cultural attributes", ultimately leading to the formation of memory associations and cultural internalization; 2) "Person-Memories-Scenescapes" are the three core elements that promote the deep integration of culture into night tourism; 3) The study identifies "Disembedded", "Embedded", and "Integration" as the three states of cultural integration into night tourism, emphasizing that the quality of interaction between host and guest serves as the "yardstick" for evaluating the degree of integration; 4) The ultimate objective is cultural internalization, aiming to achieve "emotional resonance", which enhances the depth and breadth of the tourist experience, providing a meaningful takeaway after the hustle and bustle of the visit. The study constructs a PMS theoretical model of integrating culture into night tourism, and proposes policy recommendations for the in-depth integration of culture and night tourism to empower the night economy.
  • TOURISM
    MA Jia-yao, LI Jiu-quan, CHANG Fang
    HUMAN GEOGRAPHY. 2024, 39(4): 171-181. https://doi.org/10.13959/j.issn.1003-2398.2024.04.018
    Abstract (415) PDF (1644) HTML   Knowledge map   Save
    This study integrated the theory of planned behavior and the theory of value-belie-norm, and on the basis of using structural equation model (SEM) to explore the independent role of antecedents of rural tourists' low-carbon tourism behavior, this study uses fuzzy set qualitative comparative analysis (fsQCA) to explore the multiple combination condition configuration of low-carbon tourism behavior, so as to reveal the influence path of rural tourists' low-carbon tourism behavior: 1) Eight endogenous factors are the core influencing factors of low-carbon tourism behavior of rural tourists, and they constitute five path formation types of low-carbon tourism behavior of rural tourists, namely cognitive-oriented, value-oriented, regulation-oriented, behavioral-attitudinal oriented and self-oriented. 2) Subjective norms, perceived behavior control and behavior attitude constitute sufficient conditions for the generation of low-carbon tourism behavior, while lowcarbon values, ethics, behavior attitude and perceived behavior control are the four necessary conditions; 3) Subjective norms, perceived behavioral control and low-carbon tourism behavioral attitude can positively predict the low-carbon tourism behavioral intention of rural tourists. 4) Responsibility attribution is difficult to drive low-carbon tourism behavior of rural tourists.
  • TOURISM
    PAN Li, REN Wen-gu, FANG Rui-zhe
    HUMAN GEOGRAPHY. 2024, 39(4): 182-192. https://doi.org/10.13959/j.issn.1003-2398.2024.04.019
    Abstract (1063) PDF (3637) HTML   Knowledge map   Save
    Evaluating the quality of tourism experience is crucial both for tourists' assessment of their travel experiences and for the tourism industry's enhancement of service quality. This paper first investigates the core essence of tourists' embodied experience quality based on the theory of embodiment. The construct of embodied tourism experience quality is defined as the extent of emotional and affective perceptions that tourists can acquire through their "phenomenal body" within a specifically organized tourism scene. The manifestations include the tourist's body, tourism scenes, and the interaction level between them. We employ a rigorous scale development process that includes theoretical deduction, content analysis, focus group interviews, and surveys to create a reliable and valid scale for measuring tourists' embodied experience quality. The scale comprises 21 items encompassing six specific dimensions: intensified sense experience, cross-modal sensory experience, and overall physical experience at the physical level; embodied awareness of the tourism scene at the scene organization level; surprising delight, and emotional sublimation at the emotional level. The tourism scene level of embodied tourism experience quality indicates the invisible power of contexts that attract and encourage tourists' physical and sensorial participations into the tourism related activities by virtue of concrete facilities, clues or elements placed in the scene. The emotional level of embodied tourism experience quality mainly emphasizes an ideal tourist-tourism scene interaction status such as the surprising delight mood and the emotion sublimation. The surprising delight mood corresponds with immersed pleasant emotions such as pleasure, flow, and peak experience, while the emotion sublimation usually comes with spiritual or internal transformations after enduring great physical challenges.