In the context of the deep integration of tourism and health, it is of great significance to re-examine the elemental attributes of the attractiveness of rural tourism destinations and the path of generating them, so as to achieve the sustainable development of rural tourism and rural revitalization. This study develops an analytical framework to explore the pathways through which rural tourism destinations generate attraction, based on the theory of therapeutic landscapes in health geography. The results reveal that: 1) From a therapeutic landscape perspective, the attractiveness of rural tourism destinations is comprised of five main categories. 2) No single variable alone is a necessary condition for the attractiveness of rural tourism destinations, although ecological therapeutic landscapes play a more prominent role. 3) The combination of these elements forms three distinct pathways to rural tourism destination attractiveness: the nature-nostalgia attraction type dominated by modern therapeutic landscape, the local culture attraction type dominated by natural and symbolic therapeutic landscape, and the cultural and entertainment synergy attraction type dominated by natural and symbolic therapeutic landscape.

The mechanism of red culture empowering the development of tourist attractions is a subject of obvious theoretical significance and outstanding practical value.The role of red culture in the brand of tourist attractions has received more attention from academics, but the impact of the red cultural load on the brand status of tourist attractions has not yet been studied, in which the role of cultural empowerment mechanisms and paths are not yet clear.Therefore, based on SOR theory,constructed a new framework containing the interpretation of the hierarchical relationship between red cultural load, cultural pride, and brand status of tourist attractions, this paper explores the awakening of red culture to cultural pride and the mechanism of enabling the brand status of tourist attractions. Through three experiments, this paper finds that: 1)Compared with the low red cultural load of tourist attractions, the high red cultural load of tourist attractions has a more obvious effect on the awakening of cultural pride, and is more capable of enhancing tourists' evaluation of the brand status of tourist attractions.2)Cultural pride plays a mediating role in the relationship between the red cultural load and the brand status of tourist attractions.3)Self-destination connection plays a regulating role in the red cultural payload and cultural pride of tourist attractions. When the self destination connection is high, the cultural pride aroused by the high red cultural load is significantly higher than the low red cultural load; when the self destination connection is low, the difference of the red cultural load in the tourist attractions cannot cause a significant difference in cultural pride. 4)Cultural participation plays a regulatory role in the relationship between the red cultural payload and cultural pride in tourist attractions.

Scientific research and judgment of the action mechanism and internal impact of digital economy on the efficiency of cultural and tourism integration is an important topic to release the value of digital economy, promote the integration of cultural and tourism industry to improve quality and efficiency. This paper attempts to integrate digital economy and the integration efficiency of cultural and tourism industry into a unified analytical framework. Based on the panel data of 30 provinces in China from 2012 to 2021, this paper constructs a comprehensive evaluation system for the development level of digital economy and the integration efficiency of cultural and tourism industries, then clears out the spatial-temporal evolution characteristics of the two, and uses the spatial econometric model and the intermediary effect model to reveal the spatial effect and transmission mechanism of the integration efficiency of cultural and tourism industries enabled by digital economy. The results show that: 1) the development level of digital economy presents a steady upward trend, showing a spatial distribution pattern of "high in southeast, low in northwest, and balanced in central"，and the regional digital divide is gradually closing. 2) The integration efficiency of cultural and tourism industry as a whole presents an "inverted S-shaped" temporal change trend, showing a spatial differentiation characteristic of "high in southeast and low in northwest", and the regional gap tends to shrink during the study period. 3) The spatial Durbin model shows that the spatial spillover effect of digital economy enabling cultural and tourism industry integration efficiency is nonlinear. The local effect is an "inverted U" shape, and the neighborhood effect is a "U" shape.

The construction of urban tourism leisure street blocks in China is of great significance for meeting people's spiritual and cultural needs and stimulating the growth of consumption. This paper takes the urban tourism leisure street blocks in China as the research object, and uses geographical spatial statistical analysis methods such as the geographical concentration index, imbalance index, and kernel density analysis to study the spatial pattern of tourism and leisure blocks. Additionally, it combines with the geographical detector to reveal the influencing factors of the spatial pattern of tourism and leisure blocks. The comprehensive conclusions derived from the thorough analysis and investigation conducted in this study are summarized as follows: 1) At the provincial administrative level, the spatial arrangement of tourism and leisure-focused street blocks exhibits a notable degree of geographical clustering. 2) From a spatial morphology perspective, the distribution of urban tourism leisure street blocks in China exhibits an "eastern concentration and western sparsity" pattern at the national scale. 3) From the perspective of spatial distribution density, the overall distribution of urban tourism and leisure street blocks in China exhibits a "dual primary cores, one secondary core, and clustered pattern" density distribution pattern. 4) The spatial configuration of urban tourism and leisure street blocks in China is fundamentally shaped by the multifaceted interplay of multiple determinants

The rapid proliferation of social media has significantly amplified the influence of tourists' online sharing behaviors on destination reputations and consumer decision-making processes. IGrounded in the theoretical frameworks of Expectancy Disconfirmation Theory and the Cognitive Appraisal Theory of Emotion, this study systematically examines the causal pathways through which tourists' perceived negative disconfirmation shapes their intentions to share experiences online. Empirical findings reveal that when tourists' actual experiences fall short of their pre-travel expectations, the resultant perception of negative disconfirmation consistently triggers adverse emotional states, such as frustration and disappointment. The study shows that experienced tourists tend to exhibit lower levels of negative emotional reactions when faced with negative discrepancies compared to less experienced tourists. This finding not only enriches the application of Expectancy Disconfirmation Theory in tourism but also reveals the underlying mechanisms of tourists' intentions to engage in online sharing behavior.

Directing both tourists and residents to share development achievements and co-create value is a critical topic for upgrading and iterating rural tourism toward the goal of common prosperity. However, existing research has predominantly examined the mechanism of residents' value co-creation behavior from an economic interest perspective while overlooking the role of non-economic factors. Building on the social capital theory, a structural equation model is proposed to investigate the influence mechanism of community participation on resident-tourist value co-creation behavior. The mediating effect of social capital in the relationship between community participation and resident-tourist value co-creation behavior is tested, as well as the moderating role of resident-tourist interaction. A total of 560 valid questionnaires are collected from residents in five rural tourism communities around Mount Tai scenic spot in Shandong Province and used for empirical analysis. Findings suggest that community participation can induce resident-tourist value cocreation behavior. Social capital significantly mediates the relationships between community participation and resident-tourist value co-creation behavior. Furthermore, resident-tourist interaction is also found to moderate the effect of community participation on social capital.

Originating from the sociology of science and technology, the actor- network theory(ANT) has received continuous attention from many disciplines. Compared with foreign tourism research, ANT still has a lot of room for exploration in terms of theoretical dialogue and wide range of topics in domestic tourism research. Based on this, this paper takes tourismscapes as an intermediary concept connecting ANT and tourism research, and systematically sorts out the theoretical origins, conceptual connotation and empirical research pathway of tourismscapes. Specifically, the article first elaborates on the concepts of symmetry, nonreduction, actor networks, and translation, and briefly introduces how these concepts relate to tourismscapes research. Secondly, the research orientation of tourismscapes is analyzed from the definition, boundary and characteristics, modes of ordering and spatial logic, which responds to the current empirical research to a certain extent. Thirdly, taking the destination as an example, this paper cites the case of the medieval center in Nykøbing Falster to illustrate research pathway of the empirical research of the destination under the tourismscapes. Finally, this paper analyzes the research orientation, focus and exploration topics of tourismscapes as a paradigm.

It is difficult to find articles on the practical application of e-tourism in academic journals, especially on the joint/coordinated local/regional level of e-tourism. This paper aims to supplement the lack of research on the relationship between e-tourism and regional tourism development. Based on the analysis of etourism development and local participation in e-tourism development, six potential variables are defined. Referring to the core principles of the Vienna Declaration on Digital Humanism, and taking social media as an example, this paper analyzes the coordination between e-tourism and local areas and the development of information economy space based on multiple public data platforms and Zibo e-government/business platform data combined with cross-sectional online survey data. It is believed that the functional changes of key components of e-tourism and the local access to the information society jointly support an unusual development and operation mode of local tourism economy, which fundamentally changes the face of regional tourism rather than simply strengthening the old tourism order. Local governments can access the information society and form a diversified social cooperation system with e-tourists to quickly build a valuable local tourism image and improve the positive image of local tourism through the timely response of information spread. E-tourism and local coordination will open and establish a new space of information economy with virtual community market function and humanistic spirit, which is a return to the spiritual community of the natural state and is therefore a fully social product rather than a copy of material and objective space.

Mending the short boards of public service facilities and creating an efficient and well-organized spatial configuration pattern of facilities are the basic requirements for construeting of community living areas. Based on the current situation of the construction of basic security facilities in the living area, according to the idea of "facility selection—increased number of facilities—location of increased facilities", the optimization plan of indemnificatory service facilities is constructed under the requirement of efficient configuration. the optimization plan is as follows: 1) Based on the 15-minute walking areas, obtain the proportion of living circles with basic indemnificatory service facilities and the current construction, and screen out the facilities with optimization requirements. 2) Simulate the process of adding facilities based on the K-means clustering method, identify the critical point of slowing down the growth of revenue from new facilities, and obtain the optimal number of new facilities. 3) Relying on the kernel density analysis and location-allocation model, the optimal spatial allocation of facilities is determined.

From a semiotic perspective, rural tourism attractions have a dualistic structure promoted by the transformation between signifier and signified. Based on the theories of the Double Layer Representation System and Symbolic Attraction in Semiotics, this study integrates field and online data to explore the characteristics and value transformation of Huangling's Sun-Drying Autumn in Wuyuan as a rural tourism attraction, summarizing its construction path and features. The research findings are as follows: 1) In the early stage of construction of rural tourism attraction, upgrading of rural material carrier (signifier) reduces their agricultural value (signified of agricultural customs). 2) To expand the influence of rural tourism attractions, tourism values (signified of tourism attractions) have been continuously endowed. 3) As agricultural value decreases and tourism value increases, rural tourism attraction development now depends on the transformation and upgrading of rural material carriers and the continuous creation of tourism value, rather than rural authenticity. This study aims to offer experience and references for sustainable rural tourism, while enriching tourism geography research on resources and attractions.

Based on the theory of "stimulus-organism-response" (SOR), this paper establishes a conceptual model of homestay choice intention and analyzes the impact mechanism of choice intention of homestay tourists through structural equation modeling, with a focus on exploring the mediating effects of tourists' cognitive and emotional responses and the moderating effect of sharing economy platform information source. The conclusions are drawn as follows. The homey environment and interaction between host and guest enhance tourist's cognitive and emotional responses, homey function enhances tourist's cognitive responses, and tourist's emotional responses promote the intention to choose homestay. The cognitive and emotional responses of tourist are important mediators that affect the intention to choose homestays. The rating of homestay on online platforms positively moderates the relationship between tourists' cognitive response and behavioral intention. The impact analysis of homestay characteristics and online evaluations on tourists' choice intention provides a new explanatory perspective for the study of consumer behavioral intention, and expands tourism decision-making theory and signal theory.

Constantly impacting and reshaping inter-city connections, the spatial flow of digital technology knowledge elements dominates the formation and evolution of digital technology dual networks, and also brings new impetus and new mechanism for the integrated development of culture and tourism. 183, 309 pieces of digital technology cooperation patent big data used to depict China's digital technology dual network, text mining on 48,050 pieces of news data carried out to measure the integrated development level of culture and tourism in this paper, we use decision tree method to explore the comparative advantage path of high-level integrated development of culture and tourism in different types of cities on the basis of city cluster classification in response to the spatial characteristic practice of the deep integration of culture and tourism. The results show that: 1) The digital technology dual network has a three-layer topology of "peripheral, middle and core", thus Chinese cities can be divided into three types. 2) The different combinations of digital technology dual network embeddedness characteristics drive the same cities to obtain differentiated integrated development of culture and tourism. 3) The high-level integrated paths of culture and tourism of different types of cities show the effect of the same destination.

The scientific analysis of the mechanism and internal influence of the digital economy on the adjustment and optimization of the tourism industrial structure is an important issue. This analysis is necessary to release the value of the digital economy, improve tourism productivity, and promote the high-quality development of regional economies and societies. A panel data set of 30 provinces in China from 2011 to 2021 was employed to construct an index system for digital economy and tourism industry structure adjustment and optimization. This was followed by the clarification of the spatial and temporal evolution characteristics of the two, as well as the revelation of the influence mechanism of digital economy on tourism industry structure adjustment and optimization. The results indicate that: 1) The development level of the digital economy demonstrates a consistent growth trend, exhibiting the spatial agglomeration characteristics of "eastern > central > northeastern > western." 2) The adjustment and optimization of the tourism industrial structure exhibit a consistent upward trend overall, demonstrating the spatial differentiation characteristics of "eastern > central > western > northeastern." Nevertheless, the development level of the digital economy and the adjustment and optimization of the tourism industry structure are affected by the new coronavirus epidemic, which will decline from 2020 to 2021. 3) The digital economy is positively promoting the adjustment and optimization of the tourism industry structure, and there are regional heterogeneity characteristics. Technological innovation and industrial upgrading have been identified as playing a partial intermediary role and a single threshold effect.

Based on the theory of tourism gaze, eye movement experiments are conducted using tourism photos, combined with questionnaire surveys, semi-structured interviews methods, to excavate the visual preferences and emotional expressions of hosts and guests behind the photos of red village tourism space, and to analyze the differences in the visual perceptions of hosts and guests and their influencing factors. The results of the study show that: 1) The red village tourism space can be divided into three categories: Memorial landscape space, living landscape space, and productive landscape space. 2) Local residents are influenced by the concept of "home", local identity and other factors, and devote more spatial gaze to the living landscape space, which is the core area of perception; 3) Tourists can perceive the spiritual significance of memorial landscape space and condense it into red cultural identity, and spatial visual perception is the most obvious; 4) The visual perception of local residents and tourists of the three types of landscape space is jointly affected by the purpose of the activity and the behavioral path, and also interfered by individual factors, spatial production and other factors.

Due to the rapid growth of grassland tourism, many people visit, disrupting the delicate natural environment. Promoting sustainable tourism development may be effectively achieved by guiding tourists to strengthen their environmental perceptions and engage in pro-environmental behaviors. Using Hulunbuir Grassland as a case study, this research employs a grounded theory methodology to conduct qualitative research. Tourists' environmental perception encompasses their cognitive understanding and emotional response. Due to the natural and human environment alteration in grasslands, tourists exhibit distinct proenvironmental behaviors that vary depending on the individual tourism circumstances. This study found that compliant pro-environmental behaviors not only abide by laws and regulations, scenic area regulations, but also abide by ethnic taboos, customs and habits. This paper innovatively puts forward adaptive proenvironmental behaviors. For some tourists who are far away from the grassland and have difficulty in contacting the grassland in the usual environment, they take measures to actively adapt to the natural climate and customs of the grassland. When the tourists integrate and identify with the grassland culture, they will practice the consumption-oriented pro-environmental behaviors. At the same time, tourists will practice friendly pro-environmental behaviors when they interact with beautiful scenery, animals and plants, residents, etc.

Facilitating the coupling coordination between the tourism economy and regional sustainable development is a pivotal avenue for achieving high-quality development. This study utilizes panel data from 31 provincial-level administrative divisions in mainland China spanning from 2010 to 2019 as the research framework. Through the establishment of the "SU Curve" model for tourism economy and sustainable development, a coupling coordination model, and a BP neural network model, this research delves into the spatiotemporal evolution patterns of provincial-level tourism economy and sustainable development in China, as well as the influencing factors behind system coupling coordination. The study reveals: 1) The coupling coordination between provincial-level tourism economy and sustainable development in China exhibits a steady upward trend in a time series, undergoing a transition from near-disruption to basic coordination. In terms of spatial patterns, it displays an "East-strong, West-weak" characteristic, with a gradual decline in indices from the eastern coastal regions to the western inland areas, forming a noticeable step-like structure. 2) The coupling coordination status between provincial-level tourism economy and sustainable development remains relatively stable, with position changes mostly occurring between adjacent coordination levels. Achieving a breakthrough in a short period is challenging. 3) There is a strong correlation between provincial-level tourism economy and sustainable development in China. 4) In terms of policy recommendations, it is imperative to have a deeper understanding of the supportive and driving role that sustainable development plays in the tourism economy.

Identity construction of rural tourism immigrant entrepreneurs can provide a better understanding of this group and provide theoretical and practical guidance for external capital intervention. Using narrative identity theory as a guide and identity motivation and local connection as a theoretical framework, the study selects Longtan village in Fujian province as a case and adopts field observation and life story interviews to study the identity construction of rural tourism immigrant entrepreneurs. The results show that under the perspective of narrative identity theory, the four influencing factors of government policy provision, rural spatial-temporal situation, tourism activity intervention, and prior identity categories stimulate immigrant entrepreneurs to generate both psychological motivation and local interaction in their life journeys, and the immigrant entrepreneurs construct their own identities by the joint drive of these two types of factors. In the process of identity construction of rural tourism immigrant entrepreneurs, based on the psychological motivation and local interaction dimensions correspond to the rational-perceptual, integration-detachment continuum. On the basis of this analysis, the study further proposes a typological framework of rural tourism immigrant entrepreneurs that includes four orientations, which are conceptualized as four narrative identity types: Place erector, exquisite money-grabber, extreme hedonist, and local enthusiast. The study provides important inspirations for local governments to understand the group of rural tourism immigrant entrepreneurs and to attract external capital to participate in realizing rural revitalization.

With the rapid development of the economy, the cultural industry, tourism industry, and ecological environment have become more and more closely linked. Based on the panel data on the cultural industry, tourism industry, and ecological environment in nine provinces and regions of the Yellow River Basin from 2007 to 2021, this study adopts the weighted summation method and the modified coupling coordination degree model to analyze the spatio-temporal evolution trend of the development level and coupling coordination degree of cultural industry, tourism industry, and ecological environment, and the obstacle degree model was used to explore the obstacle factors restricting the coupling and coordinated development of the three. The results show that the development level of the cultural industry and tourism industries showed a stable upward trend, the development of the ecological environment remained at a high level, and the comprehensive development level showed an increasing stepwise change process from north to south and from west to east. The coupling coordination degree developed from mild disorder to mild coordination and then dropped to bare coordination under the influence of the epidemic.

This study conducted a comprehensive analysis of comments from ski tourists on 29 ski resorts in the Beijing-Zhangjiakou area, collected from the popular social media platformWeibo. It employed the SnowNLP model and TF-IDF algorithm to dissect the emotions of ski resort tourists and develop cognitive factors. Additionally, by leveraging the random forest algorithm, the research explored the varying degrees to which distinct cognitive elements influence tourists' emotions. Results show that among all categories of ski resort visitors, positive emotions constitute the highest proportion, while neutral emotions account for the smallest share. As the ski resort level decreases, the prevalence of positive emotions also diminishes. The place/region element emerges as the most pivotal cognitive factor for ski resort visitors, in contrast to humanistic and architectural cognition which hold lesser significance. Among these factors, the central cognitive components for visitors experiencing positive, neutral, and negative emotions are activities, place/region, and facilities, respectively. Notably, substantial divergences exist in the significance of diverse cognitive elements concerning the emotions of visitors across different types of ski resorts. The findings of this study provide a crucial scientific foundation for comprehensively understanding the cognitive and emotional aspects of ski resort visitors, offering valuable insights for the ski resort management strategies and contributing to the enhancement of visitor satisfaction and loyalty.

As one of the key factors to attract tourists to travel destinations, brand personality has always attracted great attention from scholars. Based on the self-regulating attitude theory and questionnaire survey data, this paper quantitatively analyzes the mechanism and path of the influence of destination brand personality on tourists' behavioral intention. The findings are as follows: 1) The hypothesis test results based on the self-regulating attitude theory verify the "evaluation-emotion-behavior" process of the influence of destination brand personality on tourists' behavioral intention. 2) Self-consistency, positive emotional experience and satisfaction build different mediating paths in the influence of destination brand personality on tourists' behavioral intention, and the process of "evaluation-emotion-behavior" is subdivided into "perceptionemotion" path and "value-attitude" path. This paper confirmed that destination brand personality can affect tourists' behavioral intention through positive emotional experience or perceived value. Thus it effectively expanded the application scenarios of the self-regulating attitude theory, while the research scope of the influence of destination brand personality is enriched.

As the world's largest exporter of emigrants and emerging tourist destination, China's overseas emigrants the West, and have become a new driving force for the high-quality development of inbound tourism. This article takes Chinese overseas emigrants as the research object, constructs panel data from 68 countries around the world from 2010 to 2019, and uses methods such as mathematical statistical analysis and bidirectional fixed effects models to analyze. The results indicate that: 1) Chinese overseas emigrants have significantly promoted the development of inbound tourism, and the larger the scale of Chinese overseas emigrants, the more significant the promoting effect on inbound tourism. 2) The attributes of the Republic of China and the characteristics of tourists make the impact of Chinese overseas emigrants on inbound tourism exhibit significant asymmetry. 3) Chinese overseas emigrants are more likely to exert their influence and promote the development of inbound tourism in countries with high levels of economic development and low cultural industry strength. 3) There are differences in the tourism influence exerted by Chinese overseas emigrants on tourists of different genders, ages, and types. This study attempts to explore the diverse differences in the impact of overseas emigrants on inbound tourism through human media, and providing reference for promoting the high-quality development of international tourism.

This study focuses on a typical night tourism destination, employing a rooted approach to analyze the cultural integration within night tourism. The results show that: 1) The process of cultural integration in night tourism comprises scene creation, host-guest interaction, and embodied experiences, but is constrained by "cultural attributes", ultimately leading to the formation of memory associations and cultural internalization; 2) "Person-Memories-Scenescapes" are the three core elements that promote the deep integration of culture into night tourism; 3) The study identifies "Disembedded", "Embedded", and "Integration" as the three states of cultural integration into night tourism, emphasizing that the quality of interaction between host and guest serves as the "yardstick" for evaluating the degree of integration; 4) The ultimate objective is cultural internalization, aiming to achieve "emotional resonance", which enhances the depth and breadth of the tourist experience, providing a meaningful takeaway after the hustle and bustle of the visit. The study constructs a PMS theoretical model of integrating culture into night tourism, and proposes policy recommendations for the in-depth integration of culture and night tourism to empower the night economy.

This study integrated the theory of planned behavior and the theory of value-belie-norm, and on the basis of using structural equation model (SEM) to explore the independent role of antecedents of rural tourists' low-carbon tourism behavior, this study uses fuzzy set qualitative comparative analysis (fsQCA) to explore the multiple combination condition configuration of low-carbon tourism behavior, so as to reveal the influence path of rural tourists' low-carbon tourism behavior: 1) Eight endogenous factors are the core influencing factors of low-carbon tourism behavior of rural tourists, and they constitute five path formation types of low-carbon tourism behavior of rural tourists, namely cognitive-oriented, value-oriented, regulation-oriented, behavioral-attitudinal oriented and self-oriented. 2) Subjective norms, perceived behavior control and behavior attitude constitute sufficient conditions for the generation of low-carbon tourism behavior, while lowcarbon values, ethics, behavior attitude and perceived behavior control are the four necessary conditions; 3) Subjective norms, perceived behavioral control and low-carbon tourism behavioral attitude can positively predict the low-carbon tourism behavioral intention of rural tourists. 4) Responsibility attribution is difficult to drive low-carbon tourism behavior of rural tourists.

Evaluating the quality of tourism experience is crucial both for tourists' assessment of their travel experiences and for the tourism industry's enhancement of service quality. This paper first investigates the core essence of tourists' embodied experience quality based on the theory of embodiment. The construct of embodied tourism experience quality is defined as the extent of emotional and affective perceptions that tourists can acquire through their "phenomenal body" within a specifically organized tourism scene. The manifestations include the tourist's body, tourism scenes, and the interaction level between them. We employ a rigorous scale development process that includes theoretical deduction, content analysis, focus group interviews, and surveys to create a reliable and valid scale for measuring tourists' embodied experience quality. The scale comprises 21 items encompassing six specific dimensions: intensified sense experience, cross-modal sensory experience, and overall physical experience at the physical level; embodied awareness of the tourism scene at the scene organization level; surprising delight, and emotional sublimation at the emotional level. The tourism scene level of embodied tourism experience quality indicates the invisible power of contexts that attract and encourage tourists' physical and sensorial participations into the tourism related activities by virtue of concrete facilities, clues or elements placed in the scene. The emotional level of embodied tourism experience quality mainly emphasizes an ideal tourist-tourism scene interaction status such as the surprising delight mood and the emotion sublimation. The surprising delight mood corresponds with immersed pleasant emotions such as pleasure, flow, and peak experience, while the emotion sublimation usually comes with spiritual or internal transformations after enduring great physical challenges.

Tourists often choose a destination based on their image rather than the objective reality, and they are more willing to choose a destination with a good image. Therefore, the Destination Marketing Organization (DMO) makes every effort to establish a positive and attractive destination image in the minds of tourists. However, the image perceived by tourists may not be consistent with the image projected by DMO, and improving the consistency between perceived image and projected image is an objective need to improve the marketing effect of destination image. So, effectively measuring the consistency between projected and perceived destination images is very meaningful for destination image marketing. This paper uses deductive method to explore a new method to measure the consistency of the two from the cognitive image dimension, and uses the domestic tourist image data of Hangzhou and Xi'an obtained from a large sample questionnaire survey to conduct empirical research. The main conclusions are as follows: 1) It is feasible to quantitatively evaluate the consistency between tourists' perceived image and DMO projected image using the calculation formulas of attribute matching degree, dimension matching degree, and overall matching degree; 2) The flagshaped chart of attribute matching degree, the fan-shaped chart of dimension matching degree and the snailshaped chart of overall matching degree provide a visual method for DMO to accurately and intuitively grasp the market cognitive image of tourism destinations; 3) The key to improve the marketing effect of tourist destination image is to improve the popularity of tourist destinations and the familiarity of tourists and the shortcut to improve the market cognitive image of tourist destinations is to improve the quality and level of tourism services; 4) From 2014 to 2015, the tourism destination cognitive image matching degree of Hangzhou was higher than that of Xi'an, and the tourism image marketing effect of Hangzhou was better.

With tourism becoming an important pathway for rural revitalization and the practice of the common prosperity strategy, many rural areas in China have achieved livelihood transformation through the development of rural tourism industry. It is not difficult to find that the transformation essentially reflects an adaptive adjustment of the rural human-land relationship system which involves the complexity of relationship practice. From the perspective of "assemblage", it is urgent to answer the following research questions in studying the process of rural tourism destination livelihood transformation. How to understand the connotation and characteristics of rural tourism destination livelihood assemblage? What are the driving forces and process logic of the livelihood assemblage? Therefore, taking rural tourism destinations as the research object, starting from the practical and theoretical issues of rural tourism destination livelihood transformation, this paper introduces a post structuralism "assembly" perspective to scientifically study the assembly process and logic of rural tourism destination livelihood transformation. Firstly, a comprehensive and in-depth exploration was conducted on the applicability of the assembly theory based on its connotation; Secondly, the concept and characteristics of "rural tourism destination livelihood assemblage" were scientifically analyzed; Finally, from the perspective of assembly, this paper interprets the process and relationship logic of livelihood welfare assembly space in rural tourism destinations during the initial, participation, development, decline or recovery stages of transformation driven by "desire" of positive productivity.

This paper takes Huangshan Scenic Spot as the case site, constructs a moderated mediation model with the social exchange theory and the "environmental-stimulus-organism response" model, and introduces tourism involvement and restorative environmental perception into the research model as the mediating and moderating variable respectively, aiming to reveal the transmission mechanism and effect boundary of local identity on tourists' value co-creation behavior, in order to explore the "antinomy" law of local identity for tourists' value co-creation behavior. The research results show that: 1) local identity has an inverted Ushaped impact on tourists' value co-creation behavior; 2) local identity has an inverted U-shaped impact on tourism involvement, and tourism involvement plays a mediating role in the relationship between local identity and tourists' value co-creation behavior. 3) restorative environmental perception moderates the relationship between local identity and tourism involvement, and further moderates the effect of local identity indirectly affecting tourists' value co-creation behavior through tourism involvement. The obtained conclusions effectively improve and supplement the discussion on the mechanism of local identity, and this study provides a reference for promoting tourism destinations to build a tourism experience value co-creation mechanism.

Promoting interactions, communications and integration among ethnic groups is a major decision and arrangement of the CPC Central Committee's ethnic work in the new era, and an important way to promote the building of the Chinese national community. In view of this, this paper takes Kashgar Ancient City Scenic spot that is a representative national 5A-level "embedded" historical and cultural scenic spot as an example, from the perspective of destination residents' perception, and takes residents inside and outside the scenic spot as the research object. Following the standard procedure of scale development (determining construct scope, developing initial items, pre-survey, formal investigation, exploratory factor analysis, confirmatory factor analysis, reliability and validity test), and collected and generated initial items by literature review, qualitative interview, expert consultation and other methods. The conclusions of this paper enriches the relevant research on tourism's promotion of interactions, communications and integration among ethnic groups, provides an effective measurement tool for subsequent empirical research.

Heritage tourism sites have undergone a transformation in their main contradiction from a competition for the economic value of heritage resources among stakeholders to conflicts between multiple values. Existing theoretical perspectives based on public resource governance overlook the significance of heritage values and its connection to the meaning behind governance practices and power relations. The definition and use of heritage values are closely tied to social processes of knowledge production and dissemination. This paper examines the role of knowledge as a governance tool in the case study of Danxia Mountain World Natural Heritage tourism destination. Findings show that knowledge can serve as an effective governance mechanism in the face of conflicts arising from multiple values in heritage tourism sites. 1) Knowledge discourse serves as the foundation of governance power operation and the source of authority for management agency. 2) Knowledge discourse further leverages spatial reorganization of heritage tourism sites to exert its governance power. 3) Knowledge fosters the identity and responsibility of heritage resource users and turns them into active participants. Knowledge shapes heritage resource users' cognition and imagination of heritage tourism sites and instills in them a sense of identity and responsibility, making heritage resource users autonomous agents who conform to the knowledge discourse and actively participate in heritage protection and value dissemination.

How to understand the logic of residents' conflict behaviors in rural tourist destinations, to promote their engagement behaviors with tourism enterprises are urgent problems to be solved in the development of rural tourism. Empirical tests and comparisons are conducted based on the data of two types of rural scenic spots (spots operated by state-owned enterprise and spots operated by private enterprise) in Wuyuan county, Jiangxi province. In spots operated by state-owned enterprise, 406 questionnaires were distributed and 394 valid questionnaires were received (valid collection rate, 97%) from August 6 to 25, 2020. This study draws the following conclusions. 1) Relative deprivation is an important factor affecting the resident-enterprise engagement behaviors. 2) The influence of group relative deprivation on resident-enterprise engagement behaviors is greater than that of individual relative deprivation. 3) The influence mechanism of individual relative deprivation is different between the two types of scenic spots. 4) The influence degree of relative deprivation varies according to the different management modes of scenic spots.

There is a gap between the traditional rurality evaluation and the research on rural spatial reconstruction in geography, which ignores the inherent tension of countryside and the subjective status of the individual in tourism context, and it is difficult to provide theoretical support for the reality of rapidly evolving rural development. From the perspective of tourists, this study interprets rurality of Yu village by combining literature review and field interviews, and clarifies the basic structure of rurality cognition through the construction and verification of the scale. The findings are as follows:1) Rurality in tourism context is a manifestation of human-land relationship, which is the result of the interaction between objective existence and subjective cognition. Rurality complements the imaginary dimension of the countryside, connecting nature and society, the local and the global, the traditional and the modern. 2) The rurality cognition in tourism context can be presented in six dimensions:natural environment, humanistic environment, tourism function, history and culture, emotional meaning, and innovative acculturation. 3) The developed rurality cognition measurement scale in tourism context contains 26 items in 6 dimensions. The verification shows that the scale has ideal reliability and validity, and the goodness of fit test results of the model are good.

The Internet celebrity publicity of short videos in tourist destinations has an important impact on the travel of consumers, and this phenomenon has attracted extensive attention from the academic circle. At the present stage, although some scholars have combined the short videos of Internet celebrities with tourists' travel intention and word-of-mouth recommendation, the research on its influence mechanism still needs to be further explored. The research based on the two-dimensional perspective of Internet celebrity bloggers and Internet celebrity scenes is relatively insufficient. Therefore, based on SOR theory and opinion leader theory, this paper collects questionnaire survey data and adopts structural equation model to conduct empirical research to explore the influence of Internet celebrity bloggers and Internet celebrity scenes on travel intention and word-of mouth recommendation. The results show that:1) the characteristics of Internet celebrity bloggers and Internet celebrity scenes in short videos have a significant positive impact on the cognitive and emotional responses of consumers; 2) Cognitive and emotional responses also have significant positive effects on consumers' travel intention and word-of-mouth recommendation; 3) Consumers' cognitive response, emotional response and travel intention play a chain mediating effect between online celebrity bloggers, online celebrity scenes and word-of-mouth recommendation. In addition to these findings, this study also provides theoretical and practical enlightenment for tourism destinations to improve the effect of new media marketing represented by short videos.

This study focuses on constructing a cluster intensity model for Chinese tourists' safety accidents in ASEAN. Convergence index, KDE, spatial auto-correlation and Markov chain were used to analyze the spatio-temporal differentiation, dynamic evolution, and driving factors of cluster intensity. The results show that: Firstly, the SD, CV, and GINI of the cluster intensity show a downward trend, suggesting α and absolute β convergence effects. The "peak" of the kernel density curve indicating an overall increase in the cluster intensity. Secondly, there is a spatial correlation in the cluster intensity, and the number of countries with high cluster intensity is expanding over time. Thirdly, the Markov chain transition probability matrix illustrates that the transfer of cluster intensity follows distinct geographical patterns, characterized by spatial locking effects, gradient changes, and continuous enrichment of transfer modes. Fourthly, a driving mechanism model of cluster intensity is constructed based on the 4M framework. The results demonstrate that tourist reception pressure, risks associated with transportation facilities, and risks related to the natural environment significantly influence cluster intensity. Social security risks partially inhibit cluster intensity through the "crowding out" effect of tourist flow, while safety management capability exhibits a noticeable negative inhibition on cluster intensity.

With a shift in body and non-representational theories, introducing the dialectical category of mobile/mooring in the new mobility paradigm is of significant value for extending the breadth and depth of research on the mountain trekking tourism experience. Taking Yubeng trekking as a case, this paper makes an explanatory study on the connotation of mobile and mooring in the mobility practice of mountain trekking tourism and the conversion between them. In the process of analysis, user generated content (UGC) is used as analysis data. The results show that the mobility practice of mountain trekking tourism is an embodied process of continuous conversion between mobile and mooring; Mobile can be divided into discursive and purposive mobile, while mooring can be divided into supportive and hedonic mooring. In the mountain trekking tourism context, mobile and mooring form a mottled continuous conversion space, and generate an embodied experience that is compatible with peak and daily experiences; The emotional entrainment and the body ritual process of "evocation-liminality-renewal" jointly caused by the non-utilitarian and restoration of mountains are the driving force for the continuous conversion between mobile and mooring, while modernity erosion and instrumentality dependence constitute barriers to such a conversion. This study enriches the application of the new mobility paradigm in research of mountain trekking tourism experience and provides a basis for decision-making related to the high-quality development of mountain tourism.

Based on the chaos theory and other theories, the research constructs a comprehensive index system of urban resilience and high-quality development of tourism. To investigate the impact of urban resilience on the high-quality development of the tourism industry and its nonlinear threshold characteristics, it uses panel data from 108 cities in the Yangtze River Economic Belt from 2010 to 2019 to measure the indicators and uses the ordinary panel regression model and the panel threshold regression model to empirically test the relationship between the urban resilience and the high-quality development of tourism. The study finds that: 1) The spatial distribution characteristics of urban resilience and high-quality development of the tourism industry in the Yangtze River Economic Belt are heterogeneous. 2) Urban resilience significantly promotes the high-quality development of tourism, among which, reorganization ability has the greatest effect on the high-quality development of tourism, and recovery ability has the least effect. 3) The entire Yangtze River Economic Belt, as well as its middle and lower reaches, demonstrate nonlinear characteristics of positive marginal decline between urban resilience and high-quality tourism development, while the upper reaches of the Yangtze River did not pass the threshold effect test.