乡村振兴背景下乡村民宿主创业动机与获得感研究

徐菲菲; 胡娟; 刘婧媛; 韩磊; 李心茹

doi:10.13959/j.issn.1003-2398.2023.01.016

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人文地理 ›› 2023, Vol. 38 ›› Issue (1) : 140-146,192. DOI: 10.13959/j.issn.1003-2398.2023.01.016

乡村

乡村振兴背景下乡村民宿主创业动机与获得感研究

徐菲菲^1,2, 胡娟¹, 刘婧媛¹, 韩磊¹, 李心茹¹

作者信息 +

RESEARCH ON VILLAGE HOMESTAY OWNERS' ENTREPRENEURIAL MOTIVATION AND THE ACQUISITION UNDER THE PERSPECTIVE OF RURAL REVITALIZATION

XU Fei-fei^1,2, HU Juan¹, LIU Jing-yuan¹, HAN Lei¹, Li Xin-ru¹

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文章历史 +

摘要

民宿是落实乡村振兴战略的重要实践，研究民宿主的创业动机和获得感对推进乡村产业振兴具有重要的理论和实践意义。本文通过25位民宿主深度访谈发现，创业动机存在双生机理，且与马斯洛需求层次理论相吻合，呈现出层次性，在经济、情感归属等内部动机之外，创业政策等外部动机驱动民宿创业。创业获得感呈现出多维度性，且受创业动机驱动呈现出相应的层次性。创业动机层次越高，精神层次的获得感就越强,其对应采取的经营模式就不同。获得感意味着资本的积累，进一步驱动民宿主采取行动满足更高层次的需求。基于此，本文构建了创业动机、获得感和经营模式之间的理论框架，探索了乡村振兴的创业环境下民宿主的特征、创业过程和创业结果之间的关系。

Abstract

The Rural Revitalization Strategy is important for building a great modern socialist country and developing village homestay is practically significant for implementing the Rural Revitalization Strategy. Thus, understanding village homestay owners' entrepreneurial motivation and the acquisition can theoretically and practically contribute to sustainable development of rural tourism and furthermore, propel the rural revitalization. The researchers conducted in-depth interviews with 25 civilian hosts in Jiangning district of Jiangsu province and Taishun county of Zhejiang province. The analysis of interview data showed that: 1) The entrepreneurial motivation of homestay owners includes economic motivation, emotional belongs, feelings, wellbeing, which is hierarchical and is consistent with Maslow's hierarchy of needs theory. 2) The acquisition of the host corresponds to the motivation, forming social status, spirituality, social relations, healthy life, learning and economic gains. 3) Different modes of homestay bear different combination modes of motivation and the acquisition. The extensive self-supporting model is comparatively underdeveloped, and most homestay owners start their businesses with economic motivation; The entrepreneurial feeling model is mostly related to the host's own life ideal and personal experience; 4) The different modes of homestay result from the sustainable livelihood cost decision of different groups. 5） There are some special groups among the homestay owners who have become the leaders of Rural Revitalization and the new socialist rural sages. Finally, practical implications on the healthy development of homestay are made according to the combination of motivation and acquisition of homestay owners.

导出引用

徐菲菲, 胡娟, 刘婧媛, 韩磊, 李心茹. 乡村振兴背景下乡村民宿主创业动机与获得感研究[J]. 人文地理. 2023, 38(1): 140-146,192 https://doi.org/10.13959/j.issn.1003-2398.2023.01.016

XU Fei-fei, HU Juan, LIU Jing-yuan, HAN Lei, Li Xin-ru. RESEARCH ON VILLAGE HOMESTAY OWNERS' ENTREPRENEURIAL MOTIVATION AND THE ACQUISITION UNDER THE PERSPECTIVE OF RURAL REVITALIZATION[J]. HUMAN GEOGRAPHY. 2023, 38(1): 140-146,192 https://doi.org/10.13959/j.issn.1003-2398.2023.01.016

中图分类号： F590

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